# Celebrity-Headed Leather Accessory Campaigns Billie Eilish is the Face of This MCM Campaign By Kalin Ned | Published 2019-07-25 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/mcm-campaign References: [highsnobiety](https://www.highsnobiety.com/p/billie-eilish-mcm-fw19/#slide-3) & [ca.mcmworldwide](https://ca.mcmworldwide.com/en_CA/collections/autumn-winter-19) The [MCM](https://www.trendhunter.com/trends/mcm-x-crocs-campaign) campaign for Fall/Winter 2019 seeks to push boundaries and communicate a disruptive aesthetic. The luxury leather goods brand attempts to do so by tapping 17-year-old performer Billie Eilish. The young celebrity has definitely emerged on the scene of late with her unapologetic attitude, personable demeanor, and overall fashion sense. Without a doubt, one of the most talked-about personalities in pop culture today, MCM had a strategy for selecting her. Dirk Schönberger — the global creative officer for the brand, shares that the MCM campaign is a statement against uniformity, Billie Eilish being "not only [...] disruptive, but [...] also [someone who] can't be corrupted." The Billie Eilish x MCM campaign was shot by Lea Colombo and the images highlight a series of [cross-body bags and hats](https://www.trendhunter.com/trends/galleria-handbag). Photo Credits: Lea Colombo ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 68% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Celebrity-headed Campaigns:** More luxury brands are tapping into celebrity influencers to communicate their brand's message and reach new audiences. - **Disruptive Aesthetics:** Luxury brands are experimenting with disruptive aesthetics to appeal to younger audiences and stand out in a crowded market. - **Unapologetic Attitude:** Luxury brands are selecting celebrities with a bold, unapologetic attitude to communicate their brand's message. ### Industries Being Reshaped - **Luxury Fashion:** Luxury fashion brands are using celebrity influencers to break through the noise and gain attention from younger consumers. - **Accessories:** Luxury accessories brands are experimenting with disruptive aesthetics in order to create unique products that stand out in a crowded market. - **Entertainment/music:** Brands are tapping into popular musicians and entertainers to reach a wider audience and communicate their brand's message. ## Related on Trend Hunter - [Actress-Starring Clog Campaigns](https://www.trendhunter.com/trends/mcm-x-crocs-campaign.md) - [Celebrity-Backed Bag Campaigns](https://www.trendhunter.com/trends/in-my-tabby.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Singer-Centric Graphic Apparel Capsules](https://www.trendhunter.com/trends/billie-eilish-capsule.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Upcycled Sea Plastic Luggages](https://www.trendhunter.com/trends/harper-collective.md)