# Formula 1-Inspired Supercars McLaren Has Launched a New 720 'Daniel Riccardo Edition' By Niko Pajkovic | Published 2021-10-25 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mclaren References: [manofmany](https://manofmany.com/rides/cars/daniel-ricciardo-edition-mclaren-720s?utm_source=feedly&utm_medium=webfeeds) & [mclaren](https://www.mclaren.com/)  British luxury car manufacturer McLaren has unveiled a [limited-edition McLaren 720 supercar](https://www.trendhunter.com/trends/alpine-a110-r-ultime) dubbed the 'Daniel Riccardo Edition.' The new vehicle will be released exclusively in Australia and limited to just three total units. Created as a tribute to the [McLaren Formula 1](https://www.trendhunter.com/trends/every-second-counts-film) driver Daniel Riccardo, the brand new supercar has been released just as the pro racer has come off his first win in a McLaren at the Italian Grand Prix. Visually striking, the new vehicles come in a 'Papaya Spark' and 'Burton Blue' colorway, matching the colors used in the McLaren Formula 1 '2021 MCL35M' race car. In terms of power, the 'Danie Riccardo Edition' boasts a 4.0-liter twin-turbo V8 capable of taking the car from 0-100Km/h in an astonishing 2.9 seconds while reaching top speeds of 341km/h. Image Credit: McLaren ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 37% | Activity: 9% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Formula 1-inspired Supercars:** Luxury car manufacturers can capitalize on the popularity of Formula 1 racing by creating limited edition, high-performance supercars inspired by the sport. - **Personalized Limited Editions:** The use of limited editions and personalized design can create buzz and exclusivity for luxury car manufacturers. - **Collaborative Marketing:** Collaborative marketing strategies can be used in the automobile industry to leverage the fan base and following of popular athletes. ### Industries Being Reshaped - **Luxury Automotive:** Luxury automotive companies can create specialized supercars inspired by the speed and technology of Formula 1 racing. - **Personalized Marketing:** Marketing agencies that can offer unique and personalized campaigns for high-end, limited edition products can cater to the luxury automotive industry. - **Sports Marketing:** Companies in the sports marketing industry can collaborate with luxury automotive brands to leverage the popularity of sports figures. ## Related on Trend Hunter - [Vegas-Themed Supercars](https://www.trendhunter.com/trends/project-viva.md) - [Uniquely Personalizable Supercars](https://www.trendhunter.com/trends/765lt-spider.md) - [Lightweight High-Performance Supercars](https://www.trendhunter.com/trends/lightweight-highperformance-supercar.md) - [Racing-Inspired Production Cars](https://www.trendhunter.com/trends/rb17-hypercar.md) - [Canada-Celebrating Supercars](https://www.trendhunter.com/trends/canada-10th-anniversary.md) - [Industry-Leading Hybrid Supercars](https://www.trendhunter.com/trends/mclaren-w1.md) - [F1-Inspired SUV Models](https://www.trendhunter.com/trends/aston-martin-dbx707-amr24-edition.md) - [Luxury Game-Inspired Hypercars](https://www.trendhunter.com/trends/solus-gt.md) - [Camouflaged Track-Racing Cars](https://www.trendhunter.com/trends/artura-gt4.md)