# Dimpled Lager Labeling McLaren Vale Ale Branding Penetrates the Beer Industry By Amelia Roblin | Published 2011-04-04 | World Source: Trend Hunter, https://www.trendhunter.com/trends/mclaren-vale-ale-branding References: [thedieline](http://www.thedieline.com/blog/2011/4/1/vale-ale-and-vale-dry.html) & [parallaxdesign.au](http://www.parallaxdesign.com.au/work/packaging) Born of a burgeoning [wine region in South Australia](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz), McLaren Vale Ale branding has been designed to be noticed. Marketed amidst a slew of mouthwatering wines, this particular make of beer embodies an elegance appealing to the people who visit the area's vineyards. The Parallax creative studio is responsible for the marvelous [minimal packaging](https://www.trendhunter.com/trends/Rithms-Enlite) of each bottle, with labels of black, silver and white that front flavorful brews of [pale ale and dry lager](https://www.trendhunter.com/trends/vocation-brewery-hilltop-lager). A rhythmic pattern of soft polka-dots covers the stickers with an attractive geometry, offering the opportunity for the new logo to make itself clear. Existing as a simple triangle made from six spaced spots, this McLaren Vale Ale branding hints at the letter V and the symbol of grapes that mark its birthplace. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 52% | Activity: 44% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Key Themes Behind This Trend - **Minimalistic Packaging:** By adopting a minimalistic packaging approach with black, silver, and white labels adorned with soft polka-dots, there is an opportunity for disruptive innovation in the packaging industry. - **Craft Beer Brands:** The rise of craft beer brands such as McLaren Vale Ale presents an opportunity for disruptive innovation in the beer industry by offering unique and flavorful brews that appeal to a particular niche market. - **Wine-inspired Beer:** The wine-inspired branding of McLaren Vale Ale taps into the growing trend of hybrid products, presenting an opportunity for disruptive innovation where beer and wine converge. ### Where This Applies - **Packaging Industry:** The minimalistic packaging approach of McLaren Vale Ale branding presents opportunities for disruptive innovation in the packaging industry by exploring new design elements and materials. - **Beer Industry:** The success of craft beer brands like McLaren Vale Ale indicates an opportunity for disruptive innovation in the beer industry by introducing unique flavors and appealing to niche markets. - **Alcohol Industry:** The wine-inspired branding of McLaren Vale Ale highlights the potential for disruptive innovation in the alcohol industry by creating hybrid products that bridge the gap between beer and wine. ## Related on Trend Hunter - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Australian Beer Revamps](https://www.trendhunter.com/trends/tooheys.md)