# Color-Changing Supercars The McLaren MSO 650S Concept Changes Color in Direct Sunlight By Rahul Kalvapalle | Published 2014-05-14 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mclaren-mso-650s References: [gizmag](http://www.gizmag.com/mclarens-special-vehicle-division-shows-off-its-mso-650s-concept-in-china/31845/) & [media.mclarenautomotive](http://media.mclarenautomotive.com/) The [McLaren](https://www.trendhunter.com/trends/project-viva) MSO 650S Concept is a dark, handsome beast of a supercar—but don’t get too excited yet as it’s only a concept that is being unveiled to gauge reactions and interest before McLaren decides whether to proceed with a production version. The car is finished in an in-house paint called Agrigan Blake, a unique metallic finish infused with deep ruby flakes that shift color when exposed to direct sunlight. This color shift is designed to contrast with the car’s satin-finished [carbon fiber elements](https://www.trendhunter.com/trends/2027-bentley-continental-gt-supersports), such as its front splitter, air intakes, side blades and rear diffuser. The McLaren MSO 650S Concept is fitted with a [twin-turbo 3.8-liter 641 horsepower V8 engine](https://www.trendhunter.com/trends/mclaren-w1) housed in satin black engine casing. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 17% | Activity: 2% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Color-shifting Car Paint:** Innovative car manufacturers can experiment with creating unique color-shifting car paints to enhance the aesthetics and desirability of their vehicles. - **Satin-finished Carbon Fiber Elements:** There is potential for manufacturers to incorporate more satin-finished carbon fiber elements in their designs to add a touch of luxury and sophistication. - **Concept Cars as Market Research:** As illustrated by this McLaren MSO 650S Concept, using concept cars to gauge reactions and interest of potential consumers can be a beneficial market research tactic. ### Where This Applies - **Luxury Automotive Industry:** Incorporating unique features and finishes can differentiate luxury automotive manufacturers from their competitors and enhance the exclusivity of their brands. - **Automotive Design Industry:** Incorporating new and innovative materials such as satin-finished carbon fiber and implementing unique design elements can help automotive designers create a unique point of differentiation in the marketplace. - **Automotive Market Research Industry:** Using concept cars to gauge consumer reactions can be a valuable market research tool for automotive companies looking to understand consumer preferences and better tailor their offerings to their target audiences. ## Related on Trend Hunter - [Automatic Color-Changing Vehicles](https://www.trendhunter.com/trends/bmw-ix-flow.md) - [Car Color-Changing Technology](https://www.trendhunter.com/trends/car-color-changing-technology.md) - [Vegas-Themed Supercars](https://www.trendhunter.com/trends/project-viva.md) - [Brutish Skeletal Supercar Concepts](https://www.trendhunter.com/trends/mclaren-570s-concept.md) - [Dark Tonal Sportscars](https://www.trendhunter.com/trends/maserati-mc20-notte-edition.md) - [Color-Changing Outdoor SUV Concepts](https://www.trendhunter.com/trends/600-premium-aap-build.md) - [Quintessential Sports Car Concepts](https://www.trendhunter.com/trends/mclaren-meliora.md) - [Color-Changing Concept Cars](https://www.trendhunter.com/trends/bmw-i-vision-dee.md) - [Lightweight High-Performance Supercars](https://www.trendhunter.com/trends/lightweight-highperformance-supercar.md)