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# Child-Focused Luxury Electric Vehicles
The McLaren 720S Ride-On is for Kids Aged Three to Six

By Michael Hemsworth | Published 2019-07-23 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/mclaren-720s-rideon
References: [tuvie](http://www.tuvie.com/mclaren-720s-ride-on-for-younger-supercar-enthusiasts/)

The [McLaren](https://www.trendhunter.com/trends/pure-x-mclaren-special-edition) 720S Ride-On is a miniature version of the namesake vehicle that will offer adults a way to let their little ones get involved in the driving experience with them. Featuring a fully electric drivetrain, the vehicle is designed for children aged three to six and features luxury styling that will satisfy first-time drivers taking to the road.

The car comes in a variety of vibrant color options that are popular with McLaren drivers and features an accelerator pedal that really works; the vehicle will also make engine sounds to provide feedback for little drivers. The McLaren 720S Ride-On can be controlled manually from the driver's seat as well as from the accompanying remote control that can be used by parents to ensure a safe ride.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 72% | Activity: 49% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Alpha
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Child-focused Electric Vehicles:** Developing luxury electric vehicles specifically for children opens up opportunities for new market segments and fosters early brand loyalty.
- **Miniature Versions of Adult Vehicles:** Creating scaled-down replicas of popular vehicles allows children to participate in the driving experience and nurtures a love for automobiles from an early age.
- **Interactive Features for Kids' Vehicles:** Incorporating interactive elements like working accelerator pedals and engine sounds in children's ride-on vehicles enhances the immersive experience and makes it more engaging for young drivers.

### Where This Applies

- **Automotive:** The automotive industry can capitalize on the growing demand for child-focused luxury electric vehicles by expanding their product offerings and targeting affluent parents.
- **Toys and Games:** The toys and games industry can tap into the trend of miniature versions of adult vehicles by developing high-quality, realistic ride-on toys that appeal to both children and car enthusiasts alike.
- **Consumer Electronics:** The consumer electronics industry can explore partnerships with manufacturers of interactive children's ride-on vehicles to introduce innovative features and technology that enhance the overall experience for young drivers.

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