# Hubs for Changemakers McKinsey's What Matters Showcases High Impact Social Innovation By Bianca | Published 2011-12-16 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/mckinseys-what-matters References: [whatmatters.mckinseydigital](http://whatmatters.mckinseydigital.com) Yesterday we featured the [Embrace Infant Warmer](http://www.trendhunter.com/trends/embrace-infant-warmer1), the winner of McKinsey's Social Innovation Video Contest, and today we're diving deeper into what the global management consulting firm is doing with their *What Matters* initiative. McKinsey launched the venture as part of their digital publication, *McKinsey on Society*, for McKinsey's Social Sector Office, which examines leading research into sustainable practices aimed at solving major global problems: *Global Health, Economic Development, Education, Social Innovation and Sustainability.* "We believe innovation is key," their site says on McKinsey’s *What Matters*. "Our goal is to [create a hub](https://www.trendhunter.com/trends/global-hub) where we can highlight the incredible work taking place around the world and where changemakers can share new ideas and best practices. We want to create a platform that draws attention to these innovators, so that we can celebrate their hard work and have them take their place alongside the world’s most recognized voices in social innovation." To complement the research, multimedia and contests they're sharing, McKinsey has a group of experts in the field as part of their *What Matters* contributors. This includes big names like Michael Bloomberg, Judith Rodin (President, Rockefeller Foundation), Blake Mycoskie (Founder and CEO of TOMS), Jonathan Greenblatt (Director of Social Innovation at the [White House](https://www.trendhunter.com/trends/uber-and-doordash)), Dr. Armida Fernandez (Ashoka Fellow), Ben Stone & Nicole Miller (President and CEO, Indego Africa), Matt Damon & Gary White (Water.org founders), and leaders behind organizations like Livestrong, the Gates Foundation, ONE Campaign, and IDEO. **Contact Information** McKinsey’s What Matters [website](http://whatmatters.mckinseydigital.com/) McKinsey Quarterly on [Facebook](http://www.facebook.com/mckinseyquarterly) McKinsey Quarterly on [Twitter](https://twitter.com/#!/mckquarterly) ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 25% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Social Innovation:** Companies should look for ways to create products or services that can solve social problems as part of their innovation strategies. - **Sustainable Practices:** Businesses should focus on sustainable practices to address major global problems in areas such as global health, economic development, education, social innovation, and sustainability. - **Collaboration in Social Innovation:** Businesses should collaborate with experts in the field of social innovation to create products and services that can address social problems in a way that is sustainable and scalable. ### Where This Applies - **Management Consulting:** Management consulting firms can help companies create strategies that incorporate social innovation and sustainable practices to solve major global problems. - **Nonprofit:** Nonprofit organizations can collaborate with businesses to develop sustainable solutions to address social problems, and create a positive social impact. - **Corporate Social Responsibility:** Businesses can adopt corporate social responsibility practices that can contribute to solving social problems and building a better future for society. ## Related on Trend Hunter - [Creativity-Centered Workshops](https://www.trendhunter.com/trends/gap-workshop.md) - [Social Responsibility-Aligned Corporate Marketing](https://www.trendhunter.com/trends/goodbrand-impact.md) - [Philanthropic Investment Banks](https://www.trendhunter.com/trends/builders-vision.md) - [Entrepreneurial Mentorship platforms](https://www.trendhunter.com/trends/growthmentor.md) - [Healthcare Innovation-Enhancing Platforms](https://www.trendhunter.com/trends/the-impulse.md) - [Ethical Coffee Partnerships](https://www.trendhunter.com/trends/win-win-coffee.md) - [Social Justice Desert Campaigns](https://www.trendhunter.com/trends/make-some-motherchunkin-change.md) - [Tech-Empowered Accessibility Initiatives](https://www.trendhunter.com/trends/remarkables.md) - [Inclusive Design Business Initiatives](https://www.trendhunter.com/trends/buildfor2030-initiative.md)