# Collaboration Field-Ready Camera Bags The NOMATIC McKinnon Camera Pack 35L Holds All Essentials By Michael Hemsworth | Published 2020-04-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mckinnon-camera-pack References: [blessthisstuff](https://www.blessthisstuff.com/stuff/wear/bags-luggage/nomatic-mckinnon-camera-pack/) & [nomatic](https://www.nomatic.com/products/camera-pack) The NOMATIC McKinnon Camera Pack 35L is a premium photography equipment backpack created in collaboration with renowned photographer and filmmaker Peter McKinnon to offer shutterbugs a place to stow essentials when heading into the field. The backpack features, as its name denotes, 35 liters of storage space within and can be fully customized thanks to folding dividers that can be removed to accommodate larger items and more. The unit also features external carry straps that will allow users to pack it just the way they need to maximize its functionality with their lifestyle. The NOMATIC McKinnon Camera Pack 35L backpack is priced at $399 and will accommodate the needs of avid photographers or travelers alike to keep them supported when out of the studio. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 78% | Activity: 48% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Customizable Camera Bags:** Creating camera bags that can be fully customized to accommodate larger items and maximize functionality with different lifestyles presents an opportunity for disruptive innovation. - **Collaborative Design:** Collaborating with renowned photographers and filmmakers to create specialized camera bags can lead to disruptive innovation in the photography equipment industry. - **Field-ready Backpacks:** Developing backpacks specifically designed to meet the needs of photographers and travelers when heading into the field opens up opportunities for disruptive innovation. ### Who This Affects Most - **Photography Equipment:** The photography equipment industry can benefit from offering customizable camera bags that cater to different needs and preferences of photographers. - **Travel Gear:** Developing field-ready backpacks that are versatile and practical for travelers presents disruptive innovation opportunities in the travel gear industry. - **Fashion Accessories:** Fashion accessory brands exploring collaborations with photographers and filmmakers can tap into the market of specialized camera bags, disrupting the industry. ## Related on Trend Hunter - [Oversized Field Photography Backpacks](https://www.trendhunter.com/trends/endurax-xl-camera-backpack.md) - [Protective Photography Packs](https://www.trendhunter.com/trends/db-ramverk-pro-backpack.md) - [Extreme Environment Photographer Packs](https://www.trendhunter.com/trends/lowepro-photosport-x-backpack.md) - [Versatile 30L Travel Back Packs](https://www.trendhunter.com/trends/30l-travel-pack.md) - [Collaboration Camouflage Backpacks](https://www.trendhunter.com/trends/the-brown-buffalo-x-huckberry-concealpack.md) - [Stylish Camera-Friendly Backpacks](https://www.trendhunter.com/trends/carryfly-travel-backpack.md) - [Modular Travel Photography Packs](https://www.trendhunter.com/trends/onepro-flex-backpack.md) - [Convertible Camera Carrying Solutions](https://www.trendhunter.com/trends/wandrd.md) - [Smartphone Photographer Bags](https://www.trendhunter.com/trends/sandmarc-messenger-pro.md)