# Immersive Infotainment Systems The McIntosh Audio System is for the Jeep Grand Wagoneer Concept By Michael Hemsworth | Published 2020-09-05 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mcintosh-audio-system References: [hiconsumption](https://hiconsumption.com/macintosh-labs-grand-wagoneer-concept-audio-system/) & [mcintoshlabs](https://www.mcintoshlabs.com/brand/news/McIntosh-Audio-System-for-Grand-Wagoneer) This new McIntosh Audio System has been designed by the brand for the [Jeep](https://www.trendhunter.com/trends/2026-jeep-grand-wagoneer) Grand Wagoneer Concept that would provide drivers and passengers alike with unparalleled control over the in-car experience. The system is characterized by the brand's signature speakers throughout that will immerse drivers and passengers in music that's richly tuned. A series of [touchscreen displays in the front console](https://www.trendhunter.com/trends/customizable-digital-cockpit) will enable users to seamlessly navigate the functionality, take total control over the way the speakers sound and more. The McIntosh Audio System identifies the next-generation of in-car customization capabilities that is positioned to help further enhance the needs of drivers and allow them to enjoy personalization like never before. Aside from the dual-touchscreen design in the middle, the system also appears to have a third display in front of the passenger to let them more seamlessly take control when the driver is focusing on the road. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 62% | Activity: 35% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Immersive Audio Systems:** Brands can leverage immersive audio technology to create a personal, in-car entertainment experience that is highly engaging. - **Dual-touchscreen Design:** The dual-touchscreen technology presents an opportunity for companies to develop interactive in-car systems that are easy to use and provide total control to users. - **Personalization for Drivers:** Technology solutions that provide drivers with a high degree of personalization options offer a disruptive innovation opportunity in the automotive industry. ### Where This Applies - **Automotive:** The automotive industry can leverage immersive audio technology and personalization features to enhance the driver and passenger experience. - **Consumer Electronics:** Consumer electronics companies can expand their market by providing advanced, interactive in-car entertainment systems. - **Entertainment:** Entertainment companies can collaborate with car manufacturers to provide unique, in-car entertainment experiences that are tailored to individual preferences. ## Related on Trend Hunter - [Intuitive Car Audio Software](https://www.trendhunter.com/trends/car-audio-software.md) - [Voice Assistant Infotainment Systems](https://www.trendhunter.com/trends/porsche-communication-management.md) - [Immersive In-Car Audio Systems](https://www.trendhunter.com/trends/pioneer-sphera.md) - [Luxury Home Speaker Systems](https://www.trendhunter.com/trends/rs250-wireless-loudspeakers.md) - [Tactile Audio Vehicle Features](https://www.trendhunter.com/trends/sv-edition-one.md) - [Supercar-Inspired Sound Systems](https://www.trendhunter.com/trends/esavox.md) - [Audio-Enhanced Auto Designs](https://www.trendhunter.com/trends/cadillac-2026-electric-vehicle.md) - [Speaker-Equipped Smart Car Speakers](https://www.trendhunter.com/trends/bang-olufsen-steering-wheel-speaker.md) - [Anniversary Audio Equipment](https://www.trendhunter.com/trends/mcintosh-mc21kw-monoblock-power-amplifier.md)