# Versatile Citrus Liqueurs The McGuinness Ruby Red Grapefruit Liqueur is Perfect for Cocktails By Michael Hemsworth | Published 2018-11-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mcguinness-ruby-red-grapefruit References: [foodbev](https://www.foodbev.com/news/corby-unveils-ruby-red-grapefruit-mcguinness-liqueur-in-canada/) [Cocktails have increased exponentially in popularity](https://www.trendhunter.com/trends/mixedup-cocktail-co) as consumers seek out flavor alternatives to beer and wine, which has many brands responding with new products with this in mind like the McGuinness Ruby Red Grapefruit liqueur. The liqueur features a refreshing and fruit flavor profile that makes it perfect for [cocktails like a grapefruit Collins](https://www.trendhunter.com/trends/pimentae-grapefruit-margarita) or a grapefruit Moscow mule. The libation can also be used in a multitude of other cocktails to add a sweet, citrusy flavor profile that is more intriguing on the palate than traditional lemon or lime. Explaining the new McGuinness Ruby Red Grapefruit liqueur, McGuinness Brand Manager, Julie Ochoa, said, "As seen with the renewed interest in [grapefruit-flavoured vodkas](https://www.trendhunter.com/trends/squeezed-vodka-cocktails), the growing trend in grapefruit flavour has driven consumers to search for beverage options of this kind. We’re excited to introduce ruby red grapefruit to consumers – it’s the perfect mixer to add a delicious twist to traditional cocktails.” ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Citrus-flavored Alcoholic Beverages:** Opportunity to create new citrus-flavored alcoholic drinks utilizing different types of citrus fruits beyond traditional lemon and lime. - **Fruit-infused Cocktail Mixers:** Opportunity to develop more versatile and flavorful fruit-infused cocktail mixers for consumers seeking unique flavors beyond traditional fruit juices. - **Increased Popularity of Cocktails:** Opportunity to capitalize on the growing trend of cocktails by introducing innovative cocktail ingredients and mixes. ### Industries Being Reshaped - **Alcohol:** Introducing new citrus-flavored alcoholic drinks and fruit-infused cocktail mixers will disrupt the traditional market of alcoholic beverages. - **Beverage:** Innovating new cocktail ingredients and mixers will expand the beverage market's offerings for consumers seeking unique, flavorful alternatives. - **Food and Hospitality:** Incorporating new citrus-flavored alcoholic drinks and fruit-infused cocktail mixers into menus will attract customers seeking unique cocktail experiences. ## Related on Trend Hunter - [Grapefruit-Flavored Pink Vodkas](https://www.trendhunter.com/trends/sobieski.md) - [Interesting Fruit-Forward Cocktails](https://www.trendhunter.com/trends/hugos-cocktails.md) - [Versatile Berry-Forward Vodkas](https://www.trendhunter.com/trends/grey-goose-berry-rouge.md) - [Simplified Grapefruit Cocktail Mixes](https://www.trendhunter.com/trends/paloma-mix.md) - [Grape-Infused Vodka Cocktails](https://www.trendhunter.com/trends/grapeinfused-vodka-cocktail.md) - [Citrusy Mixologist Distillates](https://www.trendhunter.com/trends/cointreau-citrus-series.md) - [Grapefruit-Inspired Non-Alcoholic Beverages](https://www.trendhunter.com/trends/grapefruit-fizz.md) - [Canned Branded Liqueur Cocktails](https://www.trendhunter.com/trends/cointreau-cocktail-twists-margaritas.md) - [Bottled Triple Sec Cocktails](https://www.trendhunter.com/trends/cointreau-cocktail-twists.md)