# Lifetime Fast Food Promotions The McDonald's McGold Card will Be Awarded to One Lucky Person By Michael Hemsworth | Published 2018-08-08 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/mcgold-card References: [chewboom](https://www.chewboom.com/2018/08/08/heres-what-you-need-to-know-to-score-free-mcdonalds-for-life/) & [mcdonalds](https://www.mcdonalds.com) The McDonald's McGold Card promotion contest has been announced by the QSR brand as a way for consumers to try their hand at winning free meals at the restaurant for life. The promotion will take place between Friday, August 10 and Friday, August 24 where each user who places an order through the brand's app will be entered for change to win the coveted card. The winner will receive up to two free meals per week for 50 years, which will come as welcome news to patrons who can't get enough of the brand's signature menu items. The McDonald's McGold Card promotion will reward the lucky winner with the aforementioned free food benefits as well as a 24K gold-plated smartphone case. Image Credit: McDonald's ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 68% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Lifetime Fast Food Promotions:** The trend of fast food brands offering lifetime promotions to attract customers. - **Mobile App Promotions:** The trend of using mobile apps to engage customers and offer special promotions. - **Luxury Brand Collaborations:** The trend of fast food brands collaborating with luxury brands to create exclusive merchandise. ### Who This Affects Most - **Fast Food Industry:** The fast food industry can explore innovative ways to incorporate lifetime promotions to increase brand loyalty. - **Mobile App Industry:** Mobile app developers can create engaging features for brands to run promotions and increase user engagement. - **Luxury Goods Industry:** Luxury brands can tap into collaborations with popular fast food brands to create unique and limited-edition merchandise. ## Related on Trend Hunter - [Fast Food Reward Campaigns](https://www.trendhunter.com/trends/mymcdonalds-rewards.md) - [Complimentary QSR Fries Promotions](https://www.trendhunter.com/trends/mcdonalds-free-fries-friday.md) - [Bite-Sized Chicken Sweepstakes](https://www.trendhunter.com/trends/gold-chicken-mcnuggets.md) - [Complimentary QSR Fries Promotions](https://www.trendhunter.com/trends/free-fries-friday.md) - [Cartoon Card Qsr Meals](https://www.trendhunter.com/trends/pikachu-promo-cards.md) - [Fry Lover Travel Campaigns](https://www.trendhunter.com/trends/frequent-fryer-program.md) - [QSR Rewards Programs](https://www.trendhunter.com/trends/qsr-rewards-programs.md) - [Card Game Meal Sets](https://www.trendhunter.com/trends/pokmon-30th-anniversary-1.md) - [Rival QSR Burger Promotions](https://www.trendhunter.com/trends/carls-jr-sad-mac-buy-back-promotion.md)