# Frozen Fruit QSR Treats The McDonald's McFreezy is Vegan-Friendly with Fruit Juice and Puree By Michael Hemsworth | Published 2024-06-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mcfreezy References: [vegconomist](https://vegconomist.com/gastronomy-food-service/fast-food/mcdonalds-vegan-ice-cream-uk/) & [mcdonalds](https://www.mcdonalds.com/gb/en-gb.html)  The [McDonald's McFreezy](https://www.trendhunter.com/trends/mcdonalds-vegan-scoop) frozen dessert is being trialled by the brand in the UK as a vegan-friendly treat that's crafted with fruit ingredients to give it a bright, refreshing flavor for customers to enjoy this summer. The frozen dessert comes in two flavors including Mango & Pineapple and Orange, which are both crafted with frozen fruit juice and puree. The ice pop-style treat is served in a [tube-style packaging](https://www.trendhunter.com/trends/mcflurry-packaging) to make it easy to enjoy when on the go and maintains a [vegan-friendly recipe](https://www.trendhunter.com/trends/2025-dairy-free-decadence-series) to accommodate consumers in search of an ice cream alternative. The McDonald's McFreezy frozen dessert is being trialled by the brand through September 3, 2024 at 187 locations in the North West of England alongside select locations in the Republic of Ireland. Image Credit: McDonald’s ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 72% | Activity: 81% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Vegan-friendly Frozen Treats:** As veganism continues to rise, there's increasing demand for plant-based dessert options like McDonald's McFreezy. - **Fruit-based Dessert Innovations:** Leveraging fruit juice and puree, innovative desserts offer healthier alternatives to traditional high-sugar options. - **Convenient On-the-go Packaging:** Tube-style packaging for frozen treats presents a novel approach for easy consumption and portability. ### Where This Applies - **Plant-based Food Industry:** With a focus on vegan-friendly recipes, the plant-based food sector can explore new avenues for growth in frozen desserts. - **Frozen Dessert Industry:** Innovative frozen desserts using natural fruit ingredients cater to health-conscious consumers seeking tasty alternatives. - **Packaging Solutions Industry:** The demand for convenient and portable packaging formats opens up opportunities for innovation in the packaging solutions industry. ## Related on Trend Hunter - [Vegan-Certified QSR Frozen Desserts](https://www.trendhunter.com/trends/mcdonalds-vegan-scoop.md) - [Vegan QSR Frozen Treats](https://www.trendhunter.com/trends/vegan-qsr-frozen-treats.md) - [QSR Mango Desserts](https://www.trendhunter.com/trends/mcdonalds-india.md) - [Tropical QSR Smoothies](https://www.trendhunter.com/trends/kiwi-pineapple-banana-smoothie.md) - [Frozen Caky QSR Treats](https://www.trendhunter.com/trends/strawberry-shortcake-mcflurry.md) - [Vegan-Friendly Frozen Dessert Products](https://www.trendhunter.com/trends/ice-cream-range.md) - [Pineapple-Infused QSR Desserts](https://www.trendhunter.com/trends/pineapples-aplenty.md) - [Savory QSR Jackfruit Burgers](https://www.trendhunter.com/trends/mcdonalds-meatless-mckroket.md) - [Tropical Mango Slushies](https://www.trendhunter.com/trends/minute-maid-tropical-mango-slushie.md)