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# Egg-Inspired Soft Serve Cups
McDonald's Added to Its McFlurry Flavors with a Fun Variety & Design

By Kalin Ned | Published 2018-06-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mcflurry-flavors
References: [designtaxi](http://designtaxi.com/news/399913/Omelet-You-Finish-But-McDonald-s-Gudetama-McFlurry-Is-Its-Cutest-Of-All-Time/) & [digitalpr.jp](https://digitalpr.jp/r/27436?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)

Fast food chain [McDonald's](https://www.trendhunter.com/trends/yubari-melon) has launched a lot of [McFlurry](https://www.trendhunter.com/trends/squishmallows-mcflurry) flavors over the years and each one has been accompanied by some type of campaign strategy or component that is designed to capture consumers' attention.

The upcoming launch of the limited-edition 'Gudetama McFlurry' is stirring conversation due to its mysterious recipe and impeccable packaging design. Scheduled to be available from June 8th until early July in McDonald's locations in Japan, the treat is identified by its lazy egg-inspired cup, which is done in collaboration with animation company [Sanrio](https://www.trendhunter.com/trends/sanrio-happy-meals). In addition, unlike traditional launches of McFlurry flavors, the fast food chain is being rather secretive about the ingredients of this one. So far, it has been revealed that the ice cream treat is mixed with sponge cake and "two mysterious sauces."

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 89% | Activity: 75% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Limited-edition Food Launches:** Other fast food chains can create limited-edition, mystery-flavored treats to attract customers and generate buzz.
- **Collaborations with Animation Companies:** Other food brands can collaborate with animation companies to create fun and unique packaging designs for their products, which can increase their appeal to a wider audience.
- **Secret Ingredient Marketing:** Other food brands can create buzz and intrigue by being secretive about the ingredients in their new products, which can encourage customers to try something new and unknown.

### Sectors Adopting This

- **Fast Food:** Fast food chains can launch limited-edition, mystery-flavored treats to attract and retain customers.
- **Food Packaging:** Food packaging companies can collaborate with animation studios to create fun and unique packaging designs for food products, which can increase their appeal and ultimately lead to increased sales.
- **Food Marketing:** Food marketing agencies can utilize secretive ingredient marketing to create buzz and intrigue around a new product, leading customers to try it for themselves.

## Related on Trend Hunter

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- [Frozen Caky QSR Treats](https://www.trendhunter.com/trends/strawberry-shortcake-mcflurry.md)
- [Sustainable QSR Dessert Packaging](https://www.trendhunter.com/trends/mcflurry-packaging.md)
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