# Designer Fast Food Mcdonald's is McFancy With Hermes Fries By boom chicky boom | Published 2009-12-24 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/mcfancy References: [thecoolhunter.net](http://www.thecoolhunter.net/article/detail/1666/mcfancy-and-mcmobile-by-access-agency) Imagine walking up to the counter at [McDonald](https://www.trendhunter.com/trends/adult-happy-meals)’s and ordering a [Burberry](https://www.trendhunter.com/trends/burberry-takes-over) burger with either Gucci or Hermes fries and a Paul Smith sundae for dessert! Wake up, you’re not in Kansas anymore! You have just entered the world of McFancy -- a restaurant dining room experience coming during Fashion Week 2010 to a big city near you. The Cool Hunter has enlisted Access Agency to implement the McFancy concept, which TCH describes “an upmarket temporary McDonald’s store that launches at [Fashion Weeks](https://www.trendhunter.com/trends/gold-house) around the globe such as London, New York, Paris, Milan, Sydney and Hong Kong." In the business of fashion, the minute you put a designer label on a piece of cloth, the price goes up. I wonder in the restaurant business how much a Burberry-wrapped piece of meat will cost. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 89% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Designer Fast Food:** The trend of high fashion collaborations with fast food chains proves that there is a market for upscale dining experiences at a quick service pace. - **Temporary Restaurant Concepts:** The launch of McFancy shows that temporary restaurant concepts, especially during major cultural events such as fashion week, can attract an audience and create buzz for a brand. - **Brand Collaborations:** The collaboration between high fashion labels and fast food chains create opportunities to disrupt traditional business models and expand into new markets. ### Industries Being Reshaped - **Fast Food:** Fast food chains can disrupt the industry norms and reach new audiences by collaborating with high fashion brands and launching temporary upscale restaurant concepts. - **Fashion:** High fashion brands can expand their audience and explore new revenue streams by collaborating with fast food chains and launching temporary restaurant concepts during major cultural events. - **Marketing and Advertising:** Marketing and advertising agencies can explore new creative opportunities and generate buzz for brands by creating and implementing temporary restaurant concepts in partnership with high fashion and fast food brands. ## Related on Trend Hunter - [QSR-Themed Premium Jewelry](https://www.trendhunter.com/trends/litter-and-glamour-collection.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Playful Adult-Oriented QSR Meals](https://www.trendhunter.com/trends/adult-happy-meals.md) - [QSR-Themed Mechandise Capsules](https://www.trendhunter.com/trends/graniph.md) - [Fast-Food Graphic Capsules](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1.md) - [Nostalgia-Inspired Fast Food Concepts](https://www.trendhunter.com/trends/fast-food-concept.md) - [Fast Food-Themed Roads](https://www.trendhunter.com/trends/mcdonaldsfries1.md) - [QSR Food-Inspired Door Designs](https://www.trendhunter.com/trends/mcdonalds-france-1.md) - [Luxe Fast Food Meals](https://www.trendhunter.com/trends/the-truffle-table.md)