# Collaboration QSR Merch Collections The McDonald's x graniph Collection is Retro-Inspired By Michael Hemsworth | Published 2023-10-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-x-graniph References: [hypebeast](https://hypebeast.com/2023/10/mcdonalds-graniph-japanese-brand-merch-collaboration) & [graniph](https://www.graniph.com/)  The [McDonald's](https://www.trendhunter.com/trends/clot-and-mcdonalds) x graniph merch collection has been created in collaboration between the [QSR](https://www.trendhunter.com/trends/mcdonaldland-clothing-line) brand and the Japan-based clothing brand to provide avid fans with a way to show off their fast food prowess. The collection incorporates an array of [retro images and styles](https://www.trendhunter.com/trends/mcdonaldland) that avid fans of McDonald's will remember from yesteryear. These details are incorporated onto a variety of modern clothing styles that includes hoodies, sweatpants and quarter zip sweaters alike. The collection focuses on some fresh colors, but puts the signature golden yellow and red color scheme in the spotlight. The McDonald's x graniph merch collection is available now for purchase online and even sees the QSR brand's recognizable brown takeout bag transformed into a sleek carrier. Image Credit: graniph, [hypebeast](https://hypebeast.com/2023/10/mcdonalds-graniph-japanese-brand-merch-collaboration), [graniph](https://www.graniph.com/) ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 78% | Activity: 70% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Retro-inspired Merch Collections:** The collaboration between QSR brands and clothing brands to create retro-inspired merch collections offers opportunities for unique collaborations and nostalgic marketing. - **Incorporating Retro Elements:** Incorporating retro elements into modern clothing styles allows for the creation of fashionable yet nostalgic merchandise, appealing to both loyal fans and fashion-forward consumers. - **Transforming Brand Packaging:** Transforming a brand's recognizable packaging into stylish and functional accessories can create new revenue streams and increase brand visibility. ### Where This Applies - **Fast Food:** The collaboration between fast food chains and clothing brands enables the fast food industry to expand their marketing reach and tap into the fashion industry. - **Fashion:** Collaborations between clothing brands and QSR chains provide new avenues for creative partnerships and allow the fashion industry to capitalize on the popularity of well-known food brands. - **E-commerce:** The availability of branded merch collections online creates opportunities for e-commerce platforms to generate sales by targeting a niche market of brand enthusiasts. ## Related on Trend Hunter - [QSR-Themed Mechandise Capsules](https://www.trendhunter.com/trends/graniph.md) - [Fast-Food Graphic Capsules](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Designer QSR Toy Collections](https://www.trendhunter.com/trends/mcdonalds-japan-x-beams-design.md) - [Fast Food-Collaborative Streetwear](https://www.trendhunter.com/trends/clot-and-mcdonalds.md) - [QSR-Backed Sleepwear Sets](https://www.trendhunter.com/trends/peter-alexander-1.md) - [Retro QSR Meal Revivals](https://www.trendhunter.com/trends/mcdonaldland.md) - [QSR Fashion Capsules](https://www.trendhunter.com/trends/kfc-x-boxlunch.md) - [QSR-Backed Clog Capsules](https://www.trendhunter.com/trends/crocs-2.md)