# Fast Food Capsule Collections The McDonalds x Colette Collaboration Features Posters and Tote Bags By Rebecca Byers | Published 2015-04-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-x-colette References: [luxuo](http://www.luxuo.com/fashion/colette-mcdonalds-capsule-collection.html) & [fastcocreate](http://www.fastcocreate.com/3045493/mcdonalds-partners-with-colette-in-paris-for-limited-edition-fashion-collection) In a continued effort to entice the business of discerning millennial diners, a [McDonalds](https://www.trendhunter.com/trends/crocs-2) x Colette collaboration has been revealed. The intriguing cobranded experience sees the international fast food chain tapping the hip Parisian retailer for a bit of a brand boost. The McDonalds x Colette collaboration has born a selection of limited edition items like tees, tote bags, scarves, phone cases and stationary, in addition to a new poster campaign featuring the same set of iconic McDonald's images simplified in a pixelated manner. It seems that as it is apparent many millennials are cautious when it comes to over-indulging in questionably healthy meal choices, McDonald's may be attempting to realign its brand identity with 'cool' by creating limited supplies of coveted brand merchandise to be adorned ironically. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 69% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Limited Edition Merchandise:** Creating limited supplies of coveted brand merchandise can help fast food chains appeal to millennial diners. - **Brand Collaborations:** Collaborating with well-known retailers can give fast food chains a brand boost and attract a more discerning customer base. - **Pixelated Artwork:** Using pixelated artwork in promotional campaigns can create a sense of nostalgia and appeal to millennials. ### Industries Being Reshaped - **Fast Food:** Fast food chains can benefit from offering limited edition merchandise and collaborating with other brands to stay relevant and attract new customers. - **Fashion and Retail:** Brands in the fashion and retail industry can explore collaborations with fast food chains to create unique and exclusive merchandise collections. - **Advertising and Marketing:** Advertising and marketing agencies can incorporate pixelated artwork into campaigns for fast food chains to create visually appealing and nostalgic content. ## Related on Trend Hunter - [Fast-Food Graphic Capsules](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1.md) - [QSR-Themed Mechandise Capsules](https://www.trendhunter.com/trends/graniph.md) - [Fast Food-Collaborative Streetwear](https://www.trendhunter.com/trends/clot-and-mcdonalds.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Designer QSR Toy Collections](https://www.trendhunter.com/trends/mcdonalds-japan-x-beams-design.md) - [Collectible Cup QSR Meals](https://www.trendhunter.com/trends/mcdonalds-collectors-meal.md) - [QSR-Backed Clog Capsules](https://www.trendhunter.com/trends/crocs-2.md) - [Kids-Focused Space-Themed Collaborations](https://www.trendhunter.com/trends/spacethemed-collaboration.md) - [Playful Adult-Oriented QSR Meals](https://www.trendhunter.com/trends/adult-happy-meals.md)