# World Cup Fry Packaging McDonald's World Cup App Turns the Iconic Fry Packaging into a Soccer Game By Megan Facciuolo | Published 2014-05-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-world-cup-app References: [foodbeast](http://www.foodbeast.com/2014/05/26/mcdonalds-world-cup-box/) & [mcdonalds](http://www.mcdonalds.com/) Say goodbye to [McDonald's](https://www.trendhunter.com/trends/frequent-fryer-program) iconic fry box packaging -- for now -- because the new McDonald's World Cup App relies on new [soccer packaging](https://www.trendhunter.com/trends/big-bo-box-lineup) to perform. In partnership with the FIFA World Cup 2014 in Brazil, McDonald's is getting rid of its golden arches on the red fry boxes and replacing them with World Cup-themed art. Starting today, the fast food company will issue the French fry boxes with 12 unique designs created by 12 international artists. The best part of the global redesigns: they are intended to be a window into an augmented reality soccer app named 'McDonald's [GOL](https://www.trendhunter.com/trends/thermonator)!' The app can be downloaded upon holding a smartphone in front of the fry packaging. The box will then transform into a net on your screen that you can "kick" balls into via the app. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 70% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Augmented Reality Packaging:** Using augmented reality technology in packaging to create interactive and engaging experiences. - **Themed Packaging:** Creating packaging designs that align with specific events or themes to enhance brand engagement. - **Mobile App Integration:** Integrating mobile applications with product packaging to offer additional value and entertainment to consumers. ### Sectors Adopting This - **Fast Food:** Fast food chains can explore the use of augmented reality packaging to provide a unique dining experience for their customers. - **Consumer Goods:** Consumer goods companies can leverage themed packaging to create a stronger connection with their target audience. - **Mobile Gaming:** Mobile gaming industry can collaborate with brands to integrate their apps with product packaging, enhancing the gaming experience. ## Related on Trend Hunter - [QSR Color-Shift Cups](https://www.trendhunter.com/trends/colorchanging-cold-cups.md) - [Limited-Edition Soccer Snacks](https://www.trendhunter.com/trends/lays-fifa-world-cup.md) - [Soccer-Themed AR Activations](https://www.trendhunter.com/trends/score-with-pogba.md) - [Fry Lover Travel Campaigns](https://www.trendhunter.com/trends/frequent-fryer-program.md) - [Multifunctional Cardboard QSR Packaging](https://www.trendhunter.com/trends/the-tablebag.md) - [Redesigned Fry Boxes](https://www.trendhunter.com/trends/dipper.md) - [Olympics-Inspired QSR Menus](https://www.trendhunter.com/trends/mcdonalds-france-global-menu.md) - [Soccer Star Chip Campaigns](https://www.trendhunter.com/trends/lays-x-messi-chip-bags.md) - [Minimalist QSR Packaging Designs](https://www.trendhunter.com/trends/mcdonalds-japan-packaging.md)