# Vegan-Certified QSR Frozen Desserts McDonald's Vegan Scoop Comes in Choco and Strawberry Flavors By Michael Hemsworth | Published 2024-06-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-vegan-scoop References: [vegconomist](https://vegconomist.com/gastronomy-food-service/fast-food/mcdonalds-vegan-ice-cream-uk/) & [mcdonalds](https://www.mcdonalds.com/gb/en-gb.html)  The [McDonald's](https://www.trendhunter.com/trends/vegan-qsr-frozen-treats) Vegan Scoop frozen dessert is being trialled by the [QSR](https://www.trendhunter.com/trends/mcdonalds-india) brand in the UK to provide diners with a deliciously creamy treat that's completely dairy-free. The frozen dessert comes in two flavors including Choco and Strawberry, which will be available at 52 of the brand's locations in the North West of England. The frozen dessert comes served in a tub-style cup similar to the [McFlurry](https://www.trendhunter.com/trends/kitkat-banana-split-mcflurry) and is certified vegan by The Vegetarian Society, but is warned by the brand as being processed in a facility that handles dairy to give warning to those with allergies. Diners can try out the frozen dessert now through September 3, 2024. The McDonald's Vegan Scoop frozen dessert is priced at £1.59 and, if successful, could show up at additional locations or as a permanent option by next year. Image Credit: McDonald's ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 16% | Activity: 26% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Vegan-friendly QSR Desserts:** The introduction of the Vegan Scoop at McDonald's highlights the growing demand for plant-based dessert options in quick-service restaurants. - **Flavor Diversity in Vegan Products:** Offering multiple flavors, such as Choco and Strawberry, showcases the trend of diversifying plant-based dessert offerings to appeal to broader consumer tastes. - **Vegan Certification Awareness:** Certifying vegan options, like McDonald's Vegan Scoop, increases consumer trust and highlights transparency in food production. ### Industries Being Reshaped - **Quick-service Restaurants:** Introducing vegan-certified options like the Vegan Scoop addresses the rising consumer interest in plant-based diets within the QSR industry. - **Plant-based Foods:** The launch of vegan desserts by major brands such as McDonald's encourages growth and innovation in the plant-based food sector. - **Food Certification Bodies:** The approval from The Vegetarian Society for McDonald's Vegan Scoop underscores the importance of third-party certifications within the food industry. ## Related on Trend Hunter - [Frozen Fruit QSR Treats](https://www.trendhunter.com/trends/mcfreezy.md) - [Vegan QSR Frozen Treats](https://www.trendhunter.com/trends/vegan-qsr-frozen-treats.md) - [Vegan-Friendly Frozen Dessert Products](https://www.trendhunter.com/trends/ice-cream-range.md) - [Frozen Caky QSR Treats](https://www.trendhunter.com/trends/strawberry-shortcake-mcflurry.md) - [Celebratory QSR Dessert Offerings](https://www.trendhunter.com/trends/three-dessert-items.md) - [Decadent Vegan Frozen Treats](https://www.trendhunter.com/trends/dairyfree-decadence-series.md) - [Vanilla Vegan Soft Serves](https://www.trendhunter.com/trends/vegan-soft-serve.md) - [Creamy QSR Dessert Offerings](https://www.trendhunter.com/trends/yubari-melon.md) - [QSR Chocolate Ice Creams](https://www.trendhunter.com/trends/kitkat-banana-split-mcflurry.md)