# Celebratory Basketball QSR Promotions The McDonald’s Up Your Dunk Game Playbook Offers Deals By Michael Hemsworth | Published 2022-03-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-up-your-dunk-game-playbook References: [chewboom](https://www.chewboom.com/2022/03/24/mcdonalds-offers-new-lineup-of-deals-for-march-madness/) & [mcdonalds](https://www.mcdonalds.com/)  The [McDonald’s Up](https://www.trendhunter.com/trends/siakam-swirl) Your Dunk Game Playbook is being launched by the QSR brand to provide patrons with access to a range of exclusive deals to enjoy when watching this season's basketball tournament. The various deals are being exclusively launched through the brand's app as well as via [McDelivery](https://www.trendhunter.com/trends/mcdonalds-door-dash) through [DoorDash](https://www.trendhunter.com/trends/wendys-dealivery-promotion). The deals are being launched today when patrons can pick up a Baked Apple Pie along with a McFlurry with additional deals arriving through April 4, 2022. The McDonald’s Up Your Dunk Game Playbook promotion is likely to be a hit amongst avid fans as well as non-fans alike who are seeking out a way to enjoy some of their favorite menu items in a cost-effective way. Image Credit: McDonald’s ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 27% | Activity: 60% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Celebratory QSR Promotions:** Celebratory promotions for quick-service restaurants that offer exclusive deals during sporting events can increase customer engagement and loyalty. - **Mobile App Exclusives:** Offering exclusive deals and promotions through mobile apps can encourage customers to download and use the app for future purchases. - **Delivery Partnerships:** Partnering with delivery services like DoorDash can expand a brand's reach and make exclusive deals accessible to a wider customer base. ### Sectors Adopting This - **Fast Food:** Quick-service restaurants can use celebratory promotions to boost sales and customer loyalty during major events like sports tournaments. - **Mobile Apps:** Brands can leverage mobile apps to offer exclusive promotions and targeted incentives to their customers. - **Delivery Services:** Delivery services like DoorDash can partner with brands to provide customers with access to exclusive promotions and deals during major events. ## Related on Trend Hunter - [Basketball-Themed QSR Promotions](https://www.trendhunter.com/trends/arbys-3.md) - [Basketball-Themed Fast Food Promotions](https://www.trendhunter.com/trends/ncaa-march-madness-promotion.md) - [Game Day QSR Deals](https://www.trendhunter.com/trends/qsr-deal.md) - [Syllabus-Themed QSR Meal Deals](https://www.trendhunter.com/trends/mcdonalds-food-deals.md) - [Football Weekend QSR Promotions](https://www.trendhunter.com/trends/wendys-dealivery-promotion.md) - [Basketball Player Dessert Offerings](https://www.trendhunter.com/trends/siakam-swirl.md) - [QSR In-App Football Games](https://www.trendhunter.com/trends/tendy-toss-inapp-game.md) - [Basketball Player-Approved QSR Meals](https://www.trendhunter.com/trends/angel-reese-special.md) - [Basketball Player-Honoring QSR Desserts](https://www.trendhunter.com/trends/siakam-swirl-mcflurry.md)