# Value-Focused Triple-Patty Burgers The McDonald's Triple Cheeseburger is a Low-Cost Indulgence By Michael Hemsworth | Published 2023-02-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-triple-cheeseburger References: [chewboom](https://www.chewboom.com/2023/02/27/mcdonalds-quietly-offers-2-79-triple-cheeseburger-deal-in-select-markets/) & [mcdonalds](https://www.mcdonalds.com)  The [McDonald's](https://www.trendhunter.com/trends/mcdonalds-the-daily-double) [Triple Cheeseburger](https://www.trendhunter.com/trends/mcdonalds-japan-street-burgers) is being launched by the brand in select markets as a value-focused menu item that's sure to be a hit amongst patrons on the hunt for ways to stretch every dollar. The burger features three 100% pure beef patties seasoned lightly with salt and pepper before being paired with two slices of American cheese. Servings on a toasted bun, the burger is topped with chopped onions, pickles, mustard and ketchup to cut the cheesy, meat-forward flavor just a bit. The McDonald's Triple Cheeseburger comes in at 540-calories and is priced around $2.79 to give it a [value-conscious profile for diners](https://www.trendhunter.com/trends/cali-xl-burger). The burger is reported to have been quietly launched in select markets, but could be arriving more widely in the near-future. Image Credit: McDonald’s ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 44% | Activity: 56% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Value-focused Fast Food:** The popularity of the McDonald's Triple Cheeseburger indicates a trend towards low-cost indulgences in fast food. - **Multi-patty Burgers:** The release of the Triple Cheeseburger suggests a trend towards larger, multi-patty burger options from fast food chains. - **Meat-centric Menu Items:** The popularity of the meat-heavy Triple Cheeseburger indicates a trend towards protein-focused dishes in fast food. ### Who This Affects Most - **Fast Food:** Fast food restaurants can take advantage of the trend towards value-focused menu items and release more low-cost options like the Triple Cheeseburger. - **Food Delivery:** Food delivery services can partner with fast food chains to offer value-focused menu items as an alternative to expensive restaurant delivery options. - **Meat Production:** Meat producers can capitalize on the trend towards meat-centric menu items by innovating new types of patties and cuts to feature in fast food burgers. ## Related on Trend Hunter - [Extra-Indulgent Triple-Patty Burgers](https://www.trendhunter.com/trends/triple-burgers.md) - [Extra-Meaty Diner Burgers](https://www.trendhunter.com/trends/triple-juicy-burger.md) - [Premium Value Menu Burgers](https://www.trendhunter.com/trends/mcdonalds-the-daily-double.md) - [Stacked Quadruple Cheese Burgers](https://www.trendhunter.com/trends/cheese-cheese-double-cheeseburger.md) - [Value-Packed Smashed Burgers](https://www.trendhunter.com/trends/big-smasher.md) - [Ultra Pickle-Flavored Chicken Burgers](https://www.trendhunter.com/trends/triple-pickle-mccrispy.md) - [Crispy Onion Bacon Burgers](https://www.trendhunter.com/trends/bacon-n-crispy-onion-quarter-pounder.md) - [Jalapeño-Topped Beef Burgers](https://www.trendhunter.com/trends/mcdonalds-4.md) - [Cheesy Pickled Jalapeño Burgers](https://www.trendhunter.com/trends/cheesy-jalapeo-bacon-quarter-pounder-with-cheese.md)