# Spooky QSR Makeovers The McDonald’s Trick. Treat. Win! is Being Celebrated with Freaky Decor By Michael Hemsworth | Published 2018-10-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-trick-treat-win References: [chewboom](https://www.chewboom.com/2018/10/11/this-mcdonalds-flagship-restaurant-has-been-transformed-into-a-halloween-spectacle/) & [mcdonalds](https://www.mcdonalds.com) The [McDonald's Trick](https://www.trendhunter.com/trends/boo-bucket). Treat. Win! game is set to offer consumers a new reason to get into their nearest location this Halloween, so the brand decided to get patrons in the mood for the holiday with a spooky design aesthetic at its Chicago flagship restaurant. The design stunt features the modern restaurant completely transformed into a [spooky spot](https://www.trendhunter.com/trends/boojangles) for patrons to pick up their favorite menu items and boasts a 1,630 square foot LED display for creepy light shoes. The design also features tombstones dedicated to the brands [discontinued products](https://www.trendhunter.com/trends/mcdonaldland) as a tongue-in-cheek way to convey a sense of humor to consumers. The flagship restaurant makeover will perform a nightly show starting at 7pm and playing twice an hour until 10pm until October 31 when the McDonald's Trick. Treat. Win! game promotion ends. Image Credit: McDonald’s ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 28% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Halloween-themed QSR Promotions:** QSRs can attract patrons with Halloween-themed promotions and spooky makeovers. - **Immersive Restaurant Experiences:** QSRs can enhance customer experience by creating immersive restaurant aesthetics and features. - **Humorous Branding:** Brands can inject humor into their branding through tongue-in-cheek design elements. ### Where This Applies - **Fast Food:** Fast food chains can utilize spooky makeovers and Halloween-themed promotions to increase foot traffic and sales. - **Advertising:** Marketing firms can facilitate the creation of immersive and humorous brand experiences through design and branding strategies. - **Entertainment:** QSRs can create nightly shows and other entertainment features to attract customers and differentiate themselves from competitors. ## Related on Trend Hunter - [Halloween-Celebrating QSR Menus](https://www.trendhunter.com/trends/burger-king-monster-menu.md) - [Monster-Detailed Custom Meal Boxes](https://www.trendhunter.com/trends/boo-bucket.md) - [Halloween-Themed QSR Meal Containers](https://www.trendhunter.com/trends/mcdonalds-boo-buckets.md) - [Interactive Digital QSR Experiences](https://www.trendhunter.com/trends/mcdonaldland-vr.md) - [Halloween-Themed QSR Burgers](https://www.trendhunter.com/trends/franken-whopper.md) - [Halloween-Honoring QSR Meals](https://www.trendhunter.com/trends/boo-bag.md) - [Revived QSR Halloween Toys](https://www.trendhunter.com/trends/mcdonalds-halloween-pails.md) - [Glowing QSR Halloween Buckets](https://www.trendhunter.com/trends/burger-king-trickorheat-bucket.md) - [App-Only QSR Halloween Deals](https://www.trendhunter.com/trends/app-deals.md)