# Premium Value Menu Burgers McDonald's The Daily Double Can Be Orders in the McValue Meal Deal By Michael Hemsworth | Published 2025-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-the-daily-double References: [restaurantbusinessonline](https://www.restaurantbusinessonline.com/food/mcdonalds-bolsters-its-value-lineup-new-burger?utm_source=McDonald%27s%20bolsters%20its%20value%20lineup%20with%20a%20new%20burger&utm_medium=rb-feed&utm_campaign=RSS-Feeds) & [mcdonalds](https://www.mcdonalds.com/)  [McDonald's](https://www.trendhunter.com/trends/national-value-deal) The Daily Double has been announced by the [QSR](https://www.trendhunter.com/trends/under-4-mcvalue-menu) brand as its latest addition to its McValue menu that's crafted as a value burger with a premium profile. The burger starts off with two beef patties paired with cheese, lettuce, onions, mayo and two slices of tomatoes, which combine to give it a high-value profile despite its low cost. The burger will be showcased as part of the [McValue Meal](https://www.trendhunter.com/trends/mcdonalds-extra-value-meals) Deal bundle priced at $6 or $7, depending on the location, and comes with a small fries and a small drink. McDonald's The Daily Double burger will debut nationwide in the US market starting July 22, 2025 thanks to a solid performance in key market including Miami, Chicago and Seattle. Image Credit: McDonald's ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 58% | Activity: 72% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Premiumized Fast-food Offerings:** Fast-food chains are increasingly introducing premium ingredients to their value menus, bridging the gap between affordability and gourmet appeal. - **Value-driven Menu Innovations:** Quick service restaurants are focusing on value-added meal deals to attract budget-conscious customers while maintaining profit margins. - **Regional Test Markets:** Utilizing regional markets to test new menu items can help brands identify successful offerings before a full-scale launch. ### Where This Applies - **Quick Service Restaurants:** The QSR sector is innovating by integrating premium ingredients into economical packages to meet consumer demand for value with a touch of luxury. - **Food and Beverage Distribution:** The distribution industry plays a critical role in delivering new product innovations like premium value meals swiftly and efficiently across various markets. - **Consumer Packaged Goods:** CPG companies can explore partnerships with fast-food brands to offer innovative ingredients that elevate the traditional value meal experience. ## Related on Trend Hunter - [QSR Value Meals](https://www.trendhunter.com/trends/national-value-deal.md) - [High-Value Low-Cost QSR Menus](https://www.trendhunter.com/trends/mcdonalds-mcvalue.md) - [Value-Focused Triple-Patty Burgers](https://www.trendhunter.com/trends/mcdonalds-triple-cheeseburger.md) - [Revived Discount QSR Meals](https://www.trendhunter.com/trends/mcdonalds-extra-value-meals.md) - [Competitive Cost-Conscious QSR Menus](https://www.trendhunter.com/trends/under-4-mcvalue-menu.md) - [Expanded Value Meal Options](https://www.trendhunter.com/trends/mcvalue-20.md) - [Returning Supersized Sandwiches](https://www.trendhunter.com/trends/double-big-mac.md) - [Mix-and-Match QSR Meal Deals](https://www.trendhunter.com/trends/carls-jr-double-take.md) - [Low-Cost High-Value QSR Meals](https://www.trendhunter.com/trends/5-your-way-value-meal.md)