# Multicultural McBurger Campaigns Mcdonald's Swiss Weeks Introduces Three New Burgers By Marissa Liu | Published 2010-04-28 | World Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-swiss-weeks References: [burgerbusiness](http://www.burgerbusiness.com/?p=4612) & [mcdonalds.ch](http://www.mcdonalds.ch/de/aktuell/schwiizer-wuche--4-1842.htm) The McTicino, McRomandie and McBärn are all burgers made exclusively for McDonald's Swiss Weeks campaign. Each burger is made to appeal to the varying tastes of Switzerland's three main languages and cultures. McRomandie, which includes beef, tomatoes, lettuce, "deluxe sauce" and gruyere cheese on a Paillasse bun is supposed to appeal to the French, while the McBarn (with emmentaler cheese hashbrown patty and bacon) and the McTicino (basil, mozzarella and tomato) are made for German and Italian tastes, respectively. At $8.52, the [McDonald's Swiss Weeks burgers](https://www.trendhunter.com/trends/mushroom-swiss-burger) are a bit more pricey than what we North Americans are used to but they sound really delicious. Plus, all we get is the [McRib](https://www.trendhunter.com/trends/mcrib-deluxe). ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 8% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### What Makes This Trend Stand Out - **Cultural Adaptation:** McDonald's Swiss Weeks campaign demonstrates the trend of creating culturally tailored products to appeal to different demographics. - **Localized Menu:** The introduction of the McTicino, McRomandie, and McBarn burgers highlights the trend of offering region-specific menu options. - **Multicultural Marketing:** McDonald's Swiss Weeks showcases the trend of using multicultural marketing strategies to target specific languages and cultures. ### Sectors Adopting This - **Fast Food:** The fast food industry can leverage the trend of cultural adaptation to attract diverse customer bases. - **Food and Beverage:** The food and beverage industry can capitalize on the trend of offering localized menu options to cater to different regional preferences. - **Marketing and Advertising:** The marketing and advertising industry can tap into the trend of multicultural marketing to help businesses reach specific language and culture-based consumer segments. ## Related on Trend Hunter - [Curated Global QSR Menus](https://www.trendhunter.com/trends/international-heist-menu.md) - [Swiss Chocolate Ice Creams](https://www.trendhunter.com/trends/milka-triolade-mcflurry.md) - [Global Flavor Collections](https://www.trendhunter.com/trends/the-world-heist-menu.md) - [Fast-Food Croquette Burgers](https://www.trendhunter.com/trends/croquette-burgers.md) - [Localized QSR Burgers](https://www.trendhunter.com/trends/mcdonalds-taiwan.md) - [Remixed QSR Meal Menus](https://www.trendhunter.com/trends/mcdonalds-remix-menu.md) - [Promotional France-Only QSR Sandwiches](https://www.trendhunter.com/trends/mcdonalds-france-mcbaguette.md) - [Purveyor QSR Burgers](https://www.trendhunter.com/trends/mcdonalds-singapore.md) - [Tourism-Inspired Burgers](https://www.trendhunter.com/trends/square-burgers.md)