# Fantasy Zoo Foodvertising McDonald's Suzi Van Zoom is a Story of a Girl Who Loves Happy Meals By KimLeo | Published 2011-05-19 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-suzi-van-zoom References: [youtube](http://www.youtube.com/watch?v=Ys_B0mFY8D8) Leo Burnett partnered with [DUCK](https://www.trendhunter.com/trends/duck-duck-books) and Kompost to create this highly-stylized spot for [McDonald's](https://www.trendhunter.com/trends/mcdonalds-campaign-1). 'Suzi Van Zoom' is set in an illustrated universe of a child's vivid imagination; a stylized and magical world in which animals munch on [Apple](https://www.trendhunter.com/trends/2025-halloween-plushies) Dippers and enjoy lunch at McDonald’s. Suzi Van Zoom is the tale of a young girl and her bike, which she rides everywhere from the Zoo to Timbuktu. Suzi only ends her fantastical bike ride for a break at McDonald’s with her new animal friends. According to Kompost, "Suzi van Zoom changes gear from the lyricism of its predecessors into the hectic world of a scorching bicycle ride by Suzi." Part of the Happy Tales series, Suzi Van Zoom invites the viewers to experience joy and the box it comes in at their nearest McDonald's. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 7% | Activity: 41% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Illustrated Advertising:** Opportunity for companies to create highly-stylized and imaginative ad campaigns that captivate audiences. - **Narrative Storytelling:** Opportunity to tell engaging stories through advertising that evoke emotions and connect with consumers. - **Magical Branding:** Opportunity for brands to create a magical and fantastical world around their products or services. ### Industries Being Reshaped - **Advertising:** Opportunity for advertising agencies to create innovative and visually appealing campaigns for their clients. - **Fast Food:** Opportunity for fast food chains to enhance their brand image and connect with younger audiences through imaginative advertising. - **Entertainment:** Opportunity for entertainment companies to create captivating and immersive ad experiences that align with their content. ## Related on Trend Hunter - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Interactive Digital QSR Experiences](https://www.trendhunter.com/trends/mcdonaldland-vr.md) - [Gamified Fast Food Challenges](https://www.trendhunter.com/trends/mcdonalds-side-missions.md) - [AI-Fuelled QSR Animated Commercials](https://www.trendhunter.com/trends/mcdonalds-japan-1.md) - [Nostalgic QSR Miniature Experiences](https://www.trendhunter.com/trends/happy-meal-collectibles.md) - [Retro QSR Meal Revivals](https://www.trendhunter.com/trends/mcdonaldland.md) - [Playful Hamburger Campaigns](https://www.trendhunter.com/trends/burgercuda.md) - [Time Travel Fast Food Ads](https://www.trendhunter.com/trends/inflationary-mcdonalds-ads.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md)