# Singing Drive-Thru Ads McDonald's Super Bowl ad Celebrates Drive-Thru Customers By Ell Smith | Published 2021-02-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-super-bowl-ad References: [adweek](https://www.adweek.com/brand-marketing/mcdonalds-tribute-pandemic-necessity-pre-super-bowl-ad-drive-thru/) & [mcdonalds](https://www.mcdonalds.com/ca/en-ca.html) This year, [McDonald's](https://www.trendhunter.com/trends/big-mac-chant) Super Bowl ad will air prior to the coin toss. Drive-thrus have played a major role in helping to keep people fed throughout the pandemic, and the fast food joint is celebrating that in this [30-second ad spot](https://www.trendhunter.com/trends/the-chipotle-realest-30). The commercial features a sequence of in-car sing-alongs that most consumers have taken part in. Whether its a throwback, a top 40s pop hit or a guilty pleasure classic, McDonald's drive-thru employees have heard customers listening to it all. In the ad, various cars filled with singing people gleefully pull up blasting a tune, prior to placing an order. As the ad closes, the test "Thank you for driving through" populates across the screen. Image Credit: McDonald's ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 33% | Activity: 43% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Drive-thru Innovation:** Drive-thru technology that personalizes customers' experiences by leveraging their favorite music or radio stations can increase customer loyalty. - **Celebrating Essential Workers:** Celebrating the efforts of essential workers like drive-thru employees can enhance brand image and attract new customers who value companies that prioritize their workers. - **Pandemic-driven Marketing:** Marketing messages that acknowledge the challenges and hardships of the pandemic while offering hope and a sense of togetherness can resonate with consumers and promote brand loyalty. ### Sectors Adopting This - **Fast Food Industry:** Fast food companies that adapt to the pandemic and celebrate drive-thru employees can connect with consumers and increase customer loyalty. - **Marketing Industry:** Marketing agencies that promote messages of hope and togetherness amid the pandemic can solidify their clients' brand image and attract new customers. - **Music Industry:** Music companies that partner with fast food chains to personalize music experiences for drive-thru customers can increase brand awareness and customer engagement. ## Related on Trend Hunter - [Celebrity-Starring Super Bowl Ads](https://www.trendhunter.com/trends/doja-cat-2.md) - [Fast Food Chanting Challenges](https://www.trendhunter.com/trends/big-mac-chant.md) - [Nostalgic Fast Food Campaigns](https://www.trendhunter.com/trends/cheeky-maccas.md) - [Rewritten Christmas Song Ads](https://www.trendhunter.com/trends/hijacking-christmas.md) - [Drive-Thru Conveyor Belts](https://www.trendhunter.com/trends/mcdonalds-drive-thru.md) - [Comedic E-Commerce Brand Spots](https://www.trendhunter.com/trends/instacart-unveiled-a-teaser.md) - [AI-Fuelled QSR Animated Commercials](https://www.trendhunter.com/trends/mcdonalds-japan-1.md) - [Risk-Worthy Snack Ads](https://www.trendhunter.com/trends/super-bowl-pringles.md) - [Digital-Only Drive-Through Lanes](https://www.trendhunter.com/trends/mcdonalds-in-forth-worth.md)