# Sticky Barbecue Sauce Burgers McDonald's Spicy Sticky BBQ Angus is Available in Australia By Michael Hemsworth | Published 2023-07-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-spicy-sticky-bbq-angus References: [chewboom](https://www.chewboom.com/2023/07/09/mcdonalds-launches-new-spicy-sticky-bbq-angus-and-more-in-australia/) & [mcdonalds.au](https://mcdonalds.com.au)  The McDonald's Spicy Sticky BBQ Angus burger is being offered at participating locations in Australia as a premium option for consumers to pick up this winter. The burger is crafted with a 100% Aussie Angus beef patty before being topped with Aussie jack cheese, rasher bacon, lettuce, tomatoes, a spicy sticky BBQ sauce and a touch of McChicken sauce. The sandwich comes served on a gourmet bun and is positioned as a comfort food-focused option that's perfect for consumers to enjoy during the winter in the southern hemisphere. The McDonald's Spicy Sticky BBQ Angus burger is being launched as a limited-edition offering alongside a handful of additional treats. This includes the return of the fan-favorite Mozzarella Sticks with Tomato Chilli Jam, the Raspberry & Custard Pie McFlurry and the Raspberry & Custard Pie. Image Credit: McDonald’s ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 60% | Activity: 53% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Gourmet Fast Food:** The popularity of premium fast food options, like the Spicy Sticky BBQ Angus burger, opens up opportunities for innovation in the fast food industry by offering higher-quality ingredients and unique flavors. - **Limited-edition Offerings:** The launch of limited-edition burgers and accompanying treats creates anticipation and exclusivity, allowing businesses to tap into the trend of creating buzz and excitement around new menu items. - **Winter Comfort Foods:** The focus on comfort foods during the winter season presents the chance for businesses to create innovative and indulgent menu items that cater to consumers' desire for warmth and coziness. ### Sectors Adopting This - **Fast Food:** Fast food chains can capitalize on the demand for gourmet, limited-edition offerings, like the Spicy Sticky BBQ Angus burger, to attract new customers and increase sales. - **Food and Beverage:** The limited-time release of unique menu items, such as the Raspberry & Custard Pie McFlurry, presents opportunities for innovation and increased sales within the food and beverage industry. - **Restaurant:** Restaurant owners and operators can leverage the trend of winter comfort foods by creating menu items that evoke feelings of warmth and nostalgia, like the Spicy Sticky BBQ Angus burger. ## Related on Trend Hunter - [Extra-Hot Burger Ranges](https://www.trendhunter.com/trends/feisty-mcspicy.md) - [Sweet Heat QSR Menus](https://www.trendhunter.com/trends/hot-honey-menu.md) - [Crispy BBQ Sauce Burgers](https://www.trendhunter.com/trends/sweet-n-spicy-bbq-burger.md) - [Spicy Fast-Food Chicken Burgers](https://www.trendhunter.com/trends/arrabiata-ricotta-chicken.md) - [Spicy Macaroni-Topped Burgers](https://www.trendhunter.com/trends/spicy-mac-and-cheese-burger.md) - [Spicy Wintertime Chicken Sandwiches](https://www.trendhunter.com/trends/mcdonalds-mcspicy.md) - [Spicy Chicken Thigh Sandwiches](https://www.trendhunter.com/trends/mighty-hot-mcspicy-sandwiches.md) - [Spicy-Sweet QSR Sauces](https://www.trendhunter.com/trends/mcdonalds-sauces.md) - [Chipotle BBQ Sandwiches](https://www.trendhunter.com/trends/mcdonalds-3.md)