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# Green Fast Food-Branded Rainbows
Mcdonald's Shambow Celebrates St. Patrick's Day in Chicago

By Ell Smith | Published 2018-03-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-shambow
References: [adweek](http://www.adweek.com/brand-marketing/mcdonalds-made-a-big-green-rainbow-appear-in-chicago-ahead-of-st-patricks-day/) & [weareunlimited](http://weareunlimited.com/)

It's not uncommon for brand's to celebrate St. Patrick's day, but [McDonald's Shambow](https://www.trendhunter.com/trends/shamrock-shake-1) is taking the celebration to an entirely new level.

This year, the fast food brand partnered with the artist Andrew Shoben to create a whimsical green rainbow that's set to appear in Chicago over the Daley Plaza. Consumers visiting the end of this rainbow will be surprised to discover a McDonald's pop-up, which is giving away free [Shamrock Shake's](https://www.trendhunter.com/trends/st-patricks-day-drink) -- the brand's [seasonal and minty drink offering](https://www.trendhunter.com/trends/jacks-lucky-mint-trio). According to the Chief Creative Officer, Toygar Bazarkaya, “Like the Shamrock Shake, a rainbow is a symbol of happiness. And what better way to express that than with the Shambow—it’s almost like nature’s billboard.”

Image Credit: McDonald's

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 44% | Activity: 57% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Whimsical Brand Collaborations:** Opportunity for brands to partner with artists or designers to create unique and eye-catching experiences to celebrate holidays or special events.
- **Pop-up Surprise Experiences:** Creating unexpected and immersive pop-up experiences at the end of a unique attraction or installation to engage and delight customers.
- **Nature-inspired Advertising:** Using natural elements like rainbows to create visually appealing and attention-grabbing advertisements that connect with consumers.

### Who This Affects Most

- **Fast Food:** Fast food chains can leverage creative collaborations and pop-up experiences to generate buzz and attract customers during seasonal promotions.
- **Hospitality:** Hotel chains and resorts can incorporate surprise pop-up experiences at their properties to enhance guest experiences and create memorable moments.
- **Advertising:** Advertising agencies and brands can explore innovative ways to incorporate natural elements into their campaigns to evoke positive emotions and captivate audiences.

## Related on Trend Hunter

- [St. Patrick's-Inspired Milkshakes](https://www.trendhunter.com/trends/shamrock-shake-1.md)
- [Shamrock-Hued Custard Treats](https://www.trendhunter.com/trends/mint-cookie-concrete.md)
- [Co-Branded QSR Milkshakes](https://www.trendhunter.com/trends/mint-mobile-shake.md)
- [Chromatic Pride Month Milkshakes](https://www.trendhunter.com/trends/rainbow-shake.md)
- [Dairy-Free Mint Shakes](https://www.trendhunter.com/trends/lucky-leprechaun-shake.md)
- [Irish Stout Campaigns](https://www.trendhunter.com/trends/guinness-unveiled.md)
- [Springtime Holiday Cafe Drinks](https://www.trendhunter.com/trends/biggby-coffee-beverages.md)
- [Festive Holiday-Themed Doughnuts](https://www.trendhunter.com/trends/krispy-kreme-st-patricks-day.md)
- [Minty Chocolate Cookie Shakes](https://www.trendhunter.com/trends/mint-oreo-shake.md)