# Interactive McMarketing McDonald's Pick 'n' Play Billboard Lets People Play for Free Food By Olivia123 | Published 2011-06-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-pick-n-play References: [geek](http://www.geek.com/articles/geek-cetera/interactive-mcdonalds-billboard-lets-people-play-for-food-2011066/) [McDonald's](https://www.trendhunter.com/trends/mcdonalds-campaign-1) Pick 'n' Play was an experimental billboard that was installed in the city of Stolkholm, Sweden. This brilliant billboard is interactive and encourages customers outdoors to go into McDonald's for a bite. This is one clever marketing strategy that will have you saying "I'm Lovin' It." The billboard is able to connect with users' smartphones without any downloads. The user is then prompted to pick their favorite McDonald's snack. Once he has chosen a snack, he then plays a game of ping pong on the billboard using his smartphone as a control. If he wins the game, a coupon is automatically sent to his phone that allows him to attain his favorite snack for free. The McDonald's Pick 'n' Play billboard is a genius mcmarketing strategy. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 51% | Activity: 97% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Interactive Billboards:** The use of interactive billboards that engage users through games or other activities, providing opportunities for brand promotion and customer interaction. - **Mobile Marketing:** The integration of smartphones and mobile devices into marketing strategies, creating interactive experiences and delivering personalized promotions and incentives. - **Gamification:** The incorporation of game elements into non-gaming contexts, such as billboards, to engage and incentivize consumers. ### Where This Applies - **Advertising:** Using interactive billboards and gamification techniques to create engaging advertising campaigns that capture consumer attention. - **Fast Food:** Leveraging mobile marketing and gamification to attract customers and promote special offers in the fast food industry. - **Technology:** Developing innovative solutions that enable the seamless integration of mobile devices with advertising platforms, creating interactive experiences for users. ## Related on Trend Hunter - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Scented Fast Food Billboards](https://www.trendhunter.com/trends/scented-billboard.md) - [Gamified Fast Food Challenges](https://www.trendhunter.com/trends/mcdonalds-side-missions.md) - [Interactive Digital QSR Experiences](https://www.trendhunter.com/trends/mcdonaldland-vr.md) - [Nugget-Inspired Video Games](https://www.trendhunter.com/trends/mcnuggets-land.md) - [QSR Summer Pop-Ups](https://www.trendhunter.com/trends/mcdonalds-mexico.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md)