# Cheeky Marketing Strategies The McDonald's Paper Bag is Eerily Similar to Alexander Wang's Design By Kalin Ned | Published 2019-11-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-paper-bag References: [designtaxi](https://designtaxi.com/news/407325/McDonald-s-Trolls-Alexander-Wang-Over-Lunch-Bag-Clutch-Resembling-Its-Paper-Bags/) & [alexanderwang](https://www.alexanderwang.com/cl-en/SATIN-LUNCH-BAG-CLUTCH+192722126028.html) The iconic [McDonald's](https://www.trendhunter.com/trends/new-mcdonalds-campaign) paper bag might be entering the luxury fashion market as this tongue-in-cheek campaign might suggest. Fast food companies are great at starting playful dialogues with other brands and McDonald's has done that time and time again -- especially in light of the [QSR's](https://www.trendhunter.com/trends/mcdonaldland-clothing-line) rivalry with [Burger King](https://www.trendhunter.com/trends/bbh). This time, however, the beloved restaurant targets a high-fashion designer. As Alexander Wang is known to endlessly experiment with the boundaries of contemporary fashion, the designer released a Satun Lunch Bag Clutch that is minimalist and authentic. It retails for € 340. Capturing the similarity between the extravagantly priced high fashion offering and McDonald's paper bag, the fast food establishment launches a cheeky ad that redirects the focus. Image Credit: McDonald’s KSA, Alexander Wang ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 100% | Activity: 100% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Playful Brand Collaborations:** The trend of fast food companies engaging in playful dialogues with high-fashion brands presents opportunities for disruptive innovation in marketing and cross-industry collaboration. - **Minimalist Fashion:** The growing popularity of minimalist fashion designs, such as Alexander Wang's Satun Lunch Bag Clutch, opens up opportunities for disruptive innovation in the luxury fashion industry. - **Cheeky Advertising:** The use of cheeky advertising campaigns by fast food chains like McDonald's creates disruptive innovation in the realm of brand promotion and consumer engagement. ### Industries Being Reshaped - **Fast Food:** Fast food industry players can explore disruptive innovation opportunities by leveraging collaborations with high-fashion brands and incorporating cheeky advertising techniques. - **Luxury Fashion:** The luxury fashion industry can embrace disruptive innovation by incorporating minimalist and unconventional designs inspired by everyday objects, like McDonald's paper bag. - **Advertising:** In the realm of advertising, there are opportunities for disruptive innovation by employing cheeky and attention-grabbing campaigns that playfully reference different industries. ## Related on Trend Hunter - [Fashion House Chip Bags](https://www.trendhunter.com/trends/chip-bag-1.md) - [Architecture-Inspired QSR Ads](https://www.trendhunter.com/trends/new-mcdonalds-campaign.md) - [Bespoke Bakery-Inspired Bags](https://www.trendhunter.com/trends/croissant-bag.md) - [Fast Food-Collaborative Streetwear](https://www.trendhunter.com/trends/clot-and-mcdonalds.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Pristine Fast Food Campaigns](https://www.trendhunter.com/trends/all-flavour-no-mess.md) - [Croissant-Shaped Clutch Bag Designs](https://www.trendhunter.com/trends/croissant-clutch.md) - [Playful Adult-Oriented QSR Meals](https://www.trendhunter.com/trends/adult-happy-meals.md)