# Photocopied Fast Food Campaigns McDonald's Office Delivery Ads Scanned Popular Menu Items By Laura McQuarrie | Published 2026-05-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-office-delivery References: [famouscampaigns](https://www.famouscampaigns.com/2026/05/mcdonalds-used-an-office-photocopier-to-shoot-their-latest-campaign/)  The most effective campaigns don't just reach their target audience, but speak their language visually and culturally, which is exactly what the [McDonald's Office Delivery](https://www.trendhunter.com/trends/mcdonalds-france-1) campaign does. Centered around the photocopier, an instantly recognizable fixture of the nine-to-five world, this campaign, created by TBWA\Paris and directed by Elias Levy, put [popular menu items](https://www.trendhunter.com/trends/mcdonalds-side-missions) straight onto the scanner's glass—and the resulting images were sent to the inboxes of over 235,000 working professionals. When it comes to [food delivery marketing](https://www.trendhunter.com/trends/factor-3-pm-crash-campaign), most messaging is focused on the home, and with more than 30% of lunches eaten at work, Office Delivery makes the chain's well-known nuggets, fries and burgers more enticing for hungry employees to order to the office. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 63% | Activity: 49% | Freshness: 77% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Workplace-centric Food Marketing:** Highlights growing emphasis on targeting midday office consumption patterns and messaging that resonates with professional environments. - **Analog-digital Hybrid Advertising:** By marrying tactile office artifacts like photocopies with email distribution, campaigns are blending physical familiarity and digital reach to capture attention. - **Contextual Visual Messaging:** Visuals that speak the language of a specific environment, such as scanner-generated food imagery, point to personalized creative formats tied to real-world contexts. ### Industries Being Reshaped - **Food Delivery:** Shows opportunity for services optimized around intra-city, time-sensitive office demand and menu formats engineered for quick workplace consumption. - **Corporate Catering:** Suggests room for offerings designed specifically for individual office orders and micro-group lunches that depart from traditional large-plate catering models. - **Advertising Technology:** Indicates potential for platforms that fuse contextual workplace data with creative ad formats to increase relevance and open rates. ## Related on Trend Hunter - [Receipt-Inspired Graphic T-Shirts](https://www.trendhunter.com/trends/made-to-order.md) - [Football Food Delivery Promotions](https://www.trendhunter.com/trends/aldi-sos-big-game-bundle.md) - [Delivery Mishap-Inspired Campaigns](https://www.trendhunter.com/trends/deliverbetter-campaign.md) - [Dedicated Rehydration Days](https://www.trendhunter.com/trends/national-rehydration-day.md) - [Food Delivery Do-Overs](https://www.trendhunter.com/trends/grubhub-snooze-insurance.md) - [Fakeaway Meal Hotlines](https://www.trendhunter.com/trends/kitchen-joy.md) - [Interactive Music Awards Livestreams](https://www.trendhunter.com/trends/skip-orange-carpet.md) - [Customer Loyalty-Focused Partnerships](https://www.trendhunter.com/trends/doordash-and-pc-optimum.md) - [No-Fee Food Delivery Ads](https://www.trendhunter.com/trends/grubhub-will-eat-the-fees.md)