# Sausage Burgers Uli Hoeness Launches the Nuernburger for McDonald's By Holger Mohr | Published 2010-06-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-nuernberg-hamburger-branding-nuernburger References: [ulis-nuernburger.de](http://www.ulis-nuernburger.de/) In July, [McDonald](https://www.trendhunter.com/trends/croquette-burgers)’s Germany is going to offer a [new snack](https://www.trendhunter.com/trends/mcdonalds-japan-street-burgers) called ‘Nuernburger’ as a tribute to Germany’s famous soccer manager Uli Hoeness. He used three of the delicious [local sausages](https://www.trendhunter.com/trends/cheeseburger-bratwurst) called ‘Nurnberger Rostbratwurste,’ a bap and some mustard for his creation. The brandname Nuernburger is a really smart idea because it is a combination of the words ‘hamburger’ and ‘Nuernberg’ (the city which is origin of the sausages). To promote his product, Hoeness’ company established a new website with many funny videos. Check it out by clicking the links provided. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 33% | Activity: 86% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Regional Fusion Food:** The trend of combining traditional regional flavors with global fast food favorites presents an opportunity for innovative culinary creations. - **Brand Collaborations:** Collaborations between well-known brands can generate buzz and attract new customers, as seen with the partnership between Uli Hoeness and McDonald's Germany. - **Interactive Marketing:** Using engaging and humorous online content, such as funny videos, is an effective strategy for promoting new products and connecting with consumers. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can capitalize on the trend of regional fusion food by creating unique and tasty combinations that appeal to a wide range of consumers. - **Fast Food:** Fast food chains like McDonald's can explore brand collaborations to offer limited-time specialty items, attracting customers and boosting sales. - **Digital Marketing:** Companies can leverage interactive marketing techniques, such as creating engaging online content, to build brand awareness and engage with target audiences. ## Related on Trend Hunter - [Burger-Inspired Hot Dogs](https://www.trendhunter.com/trends/bacon-cheeseburger-sausage.md) - [German Bratwurst Patty Burgers](https://www.trendhunter.com/trends/bratwurst-burger.md) - [Soccer Legend-Approved Burgers](https://www.trendhunter.com/trends/messi-burger.md) - [Street Food-Inspired Burger Balls](https://www.trendhunter.com/trends/burger-balls.md) - [QSR-Inspired Grocery Products](https://www.trendhunter.com/trends/aldi-6.md) - [Cheesy Oktoberfest Sausages](https://www.trendhunter.com/trends/oktoberwrst-sausage.md) - [Pretzels-Stuffed Oktoberfest Sausages](https://www.trendhunter.com/trends/new-oktoberwrst-sausage.md) - [NYC-Inspired QSR Burger Menus](https://www.trendhunter.com/trends/new-york-burgers.md) - [Chef-Themed Burger Launches](https://www.trendhunter.com/trends/uncle-morty.md)