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# Fast Food Energy Drinks
This McDonald's Monster Combo is a Boost of Energy with a Burger

By Charlotte Joyce Kidd | Published 2015-10-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-monster
References: [grubstreet](http://www.grubstreet.com/2015/10/mcdonalds-monster-energy-drinks.html) & [bloomberg](http://www.bloomberg.com/news/articles/2015-10-20/mcdonald-s-says-it-s-testing-monster-drinks-in-about-20-stores-ifzqpgt7)

To beat carb comas before they set in, there is now a [McDonald's](https://www.trendhunter.com/trends/mcdonalds-japan-street-burgers) [Monster](https://www.trendhunter.com/trends/new-monster-energy-drinks) combo that provides an energy drink with each burger.

McDonald's is currently testing the McDonald's Monster combo at 20 locations. Monster energy drinks are available as a beverage option in any meal combo, rather than the regular fountain soft drink. Since Monster is a [Coca Cola](https://www.trendhunter.com/trends/bbq-ranch-crispy-tender) product like all of McDonald's other offerings, this won't be a complicated business move for the huge fast food corporation. Plus, Monster's sweet, licorice-like taste may offer a perfect balance to McDonald's savory offerings, just like coke or root beer do.

In addition to being offered as part of the McDonald's Monster combo, there are plans to provide a deal of two for $4 Monster energy drinks at the fast food chain's franchise locations.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 50% | Activity: 27% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Fast Food Energy Drinks:** The trend of fast food chains offering energy drinks as beverage options in meal combos.
- **Mcdonald's Monster Combo:** The trend of McDonald's testing a combo meal that includes an energy drink with each burger.
- **Two for $4 Monster Energy Drinks:** The trend of offering a deal on Monster energy drinks at fast food franchise locations.

### Who This Affects Most

- **Fast Food:** The fast food industry has an opportunity to capitalize on the demand for energy drinks by offering them as beverage options in meal combos.
- **Beverage:** The beverage industry can explore partnerships with fast food chains to provide energy drinks as an alternative to traditional fountain soft drinks.
- **Franchising:** The franchising industry can benefit from the trend of offering deals on energy drinks at fast food franchise locations.

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