# QSR Game-Inspired Fitness Partnerships WithU and McDonald's MONOPOLY Make Strides in the UK By Kalin Ned | Published 2024-10-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-monopoly1 References: [insider.fitt.co](https://insider.fitt.co/press-release/fitness-app-withus-partnership-with-mcdonalds-monopoly-uk-led-to-huge-spike-in-people-signing-up-for-on-demand-workouts/)  The partnership between modern fitness app [WithU](https://www.trendhunter.com/trends/personalized-wellbeing-solutions) and [McDonald's](https://www.trendhunter.com/trends/mcdonalds-side-missions) [MONOPOLY](https://www.trendhunter.com/trends/monopoly-go-and-marvel) promotion in the UK has led to a remarkable increase in app sign-ups, with a reported 297% rise during the campaign. This collaboration allowed participants in the MONOPOLY game to win a three-month trial of WithU. The partnership's run spanned September 4th until October 15th. The initiative targeted new users. WithU's approach contrasts with typical fitness marketing by collaborating with a fast-food brand, which may attract attention and foster interest in healthier lifestyle choices among McDonald’s customers. The campaign's success is evident not only in the spike in sign-ups but also in the high conversion rate of users redeeming their codes for WithU memberships. The partnership between WithU and McDonald's MONOPOLY has successfully engaged a diverse audience. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 72% | Activity: 85% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Fitness-gaming Collaborations:** The partnership between fitness app WithU and McDonald's MONOPOLY is an example of how gamification can drive engagement and attract users from unconventional markets. - **Cross-industry Promotions:** Collaborations between fitness apps and fast-food brands open up new avenues for customer acquisition by tapping into diverse consumer bases. - **Health Incentives in Fast-food Promotions:** Incorporating health-related prizes into fast-food promotional campaigns can inspire healthier choices among a broad audience. ### Industries Being Reshaped - **Fitness Technology:** The surge in WithU app sign-ups illustrates the potential of strategic partnerships in the fitness technology sector. - **Quick-service Restaurants:** The campaign highlights how quick-service restaurants can boost customer engagement through unique and health-oriented promotions. - **Gamification Marketing:** The successful integration of WithU into the MONOPOLY game underscores the efficacy of gamification as a powerful marketing tool. ## Related on Trend Hunter - [Gamified Fast Food Challenges](https://www.trendhunter.com/trends/mcdonalds-side-missions.md) - [Fast-Food Delivery Partnerships](https://www.trendhunter.com/trends/mcdelivery-partnership.md) - [Exercise-Themed QSR Promotions](https://www.trendhunter.com/trends/chipotle-x-strava-the-city-challenge.md) - [Celebratory Basketball QSR Promotions](https://www.trendhunter.com/trends/mcdonalds-up-your-dunk-game-playbook.md) - [Street Burger Campaigns](https://www.trendhunter.com/trends/street-fighter-menu.md) - [QSR-Inspired Interactive Metaverses](https://www.trendhunter.com/trends/my-happy-place.md) - [Gamer-Centric Fast Food Campaigns](https://www.trendhunter.com/trends/burger-to-king.md) - [Trainer-Collaborative QSR Campaigns](https://www.trendhunter.com/trends/jd-and-wingstop-uk.md) - [Shoe Brand QSR Collaborations](https://www.trendhunter.com/trends/crocs-clips.md)