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# Super Sizing Japan
McDonald's Mega Series

By Ayman | Published 2008-03-19 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-mega-series
References: [kilian-nakamura](http://www.kilian-nakamura.com/blog-english/index.php/mcdonalds-mega-series-expands-becomes-permanent/) & [megamac.jp](http://megamac.jp/)

Forget about heart disease and cholesterol, [McDonald's](https://www.trendhunter.com/trends/godzilla-burgers) is adding to their Japanese mega series. Starting March 17th, 2008 the [Mega Mac hamburger](https://www.trendhunter.com/trends/big-arch) (which had a limited run with 23 million sold already!) will become a permanent part of the McDonald's menu.

Also, two limited-run (April 4th through May 8th) menu items in the â€œMega Seriesâ€ will be unleashed: the new **[Mega Muffin](https://www.trendhunter.com/trends/mighty-mcmuffin)** and the **Mega Teriyaki**.

**Implications** - This super-sized burger uses the mentality that bigger is better when it comes to selling a product. In today's over-saturated society, consumers are looking for eye-catching products that will stand out at a single glance. Companies should consider how to use this mind-set of consumers when making products in order to ensure these artifacts are not forgotten in the competitive marketplace.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 41% | Activity: 42% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Leaders](https://www.trendhunter.com/leaders)

## Key Themes

### What's Driving This Trend

- **Mega Series:** The success of the McDonald's Mega Series in Japan shows that consumers are drawn to super-sized and attention-grabbing products.
- **Bigger Is Better:** The popularity of the Mega Mac burger demonstrates the mindset that consumers are looking for larger and more impactful products.
- **Eye-catching Products:** Consumers in today's saturated market are seeking visually striking products that stand out from the competition.

### Who This Affects Most

- **Fast Food:** Fast food chains can explore the concept of super-sizing menu items to attract consumers looking for novelty and larger portions.
- **Food and Beverage:** The success of the Mega Series highlights the opportunity for food and beverage companies to introduce attention-grabbing and visually appealing products into their portfolios.
- **Marketing and Advertising:** Companies specializing in marketing and advertising can help brands leverage the trend of eye-catching products to create visually appealing campaigns that capture consumer attention.

## Related on Trend Hunter

- [Beastly QSR Burger Menus](https://www.trendhunter.com/trends/godzilla-burgers.md)
- [Regionally Inspired Burgers](https://www.trendhunter.com/trends/otona-no-gotouchi-teriyaki-burgers.md)
- [Stacked Quadruple Cheese Burgers](https://www.trendhunter.com/trends/cheese-cheese-double-cheeseburger.md)
- [NYC-Inspired QSR Burger Menus](https://www.trendhunter.com/trends/new-york-burgers.md)
- [Combat-Themed QSR Burger Menus](https://www.trendhunter.com/trends/mcdonalds-japan-street-burgers.md)
- [Celebratory Manga QSR Burgers](https://www.trendhunter.com/trends/mcdonalds-japan-evangelion-burgers.md)
- [Hawaiian-Inspired QSR Menus](https://www.trendhunter.com/trends/hawaiian-burgers.md)
- [Tourism-Inspired Burgers](https://www.trendhunter.com/trends/square-burgers.md)
- [Creamy Crispy QSR Burgers](https://www.trendhunter.com/trends/chunky-potato-beef-creamy-jalapeno-burger.md)