# Savory QSR Jackfruit Burgers The McDonald's Meatless McKroket Has a New Recipe By Michael Hemsworth | Published 2025-06-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-meatless-mckroket References: [vegconomist](https://vegconomist.com/gastronomy-food-service/fast-food/mcdonalds-netherlands-reintroduces-plant-based-mckroket-primejack-jackfruit/) & [mcdonalds](https://www.mcdonalds.com/nl/)  The [McDonald's Meatless McKroket](https://www.trendhunter.com/trends/mcyam) has been announced by the QSR brand in the Netherlands with a new recipe that gives it impressive taste, texture and nutritional attributes for customers to appreciate. The sandwich is crafted with a PrimeJack Jackfruit filling for the patty that gives it an impressive taste and texture that's also vegan-friendly. The sandwich maintains a plant-based recipe that can be ordered without the McKroket Mustard Sauce to make it a vegan-friendly menu item for diners to try out this spring or summer. The menu item was developed through a partnership with Van Geloven and [Fiber Foods Group](https://www.trendhunter.com/trends/protein-one-protein-bars). The McDonald's Meatless McKroket puts a locally-developed product on the market exclusive for the [McDonald's Netherlands](https://www.trendhunter.com/trends/mcveggie) brand that's expected to catch consumer attention this spring and summer. Image Credit: McDonald's Netherlands ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 40% | Activity: 42% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Jackfruit as A Meat Substitute:** The use of jackfruit as a meat analogue showcases innovative plant-based alternatives that emulate traditional meat textures and flavors. - **Local Product Innovation:** Integrating local culinary elements into QSR offerings represents a strategic shift towards regionalized menu diversification that resonates with local consumers. - **Vegan-friendly Fast Food:** The increasing availability of vegan options in fast food highlights a growing demand for inclusive dietary choices in the quick-service restaurant sector. ### Where This Applies - **Plant-based Food Industry:** The plant-based food industry is expanding with new product innovations like jackfruit-based meals catering to a sustainable and health-conscious market. - **Quick-service Restaurants:** Quick-service restaurants are evolving by incorporating plant-based and locally inspired dishes to stay relevant in a competitive dining landscape. - **Food Manufacturing Partnerships:** Collaborations between food corporations and production firms exemplify a trend in joint efforts for developing unique product offerings. ## Related on Trend Hunter - [Sweet Potato-Based Burgers](https://www.trendhunter.com/trends/mcyam.md) - [Jackfruit-Based Smash Burgers](https://www.trendhunter.com/trends/plantbased-classic-smash-burger.md) - [Delicious QSR Veggie Burgers](https://www.trendhunter.com/trends/mcveggie.md) - [Hybrid Jackfruit Burgers](https://www.trendhunter.com/trends/beef-jackfruit-burger.md) - [High-Quality Plant-Based Burgers](https://www.trendhunter.com/trends/jack-annies-plantbased-burgers.md) - [Mycoprotein Plant-Based Burgers](https://www.trendhunter.com/trends/mycoprotein-plantbased-burger.md) - [Jackfruit-Based Meat Alternatives](https://www.trendhunter.com/trends/jack-annies-1.md) - [Salad-Style QSR Sandwiches](https://www.trendhunter.com/trends/mcdonalds-salad-burger.md) - [Frozen Fruit QSR Treats](https://www.trendhunter.com/trends/mcfreezy.md)