# Spotlight-Hogging Food The McDonald's McWrap is the Newest Addition to the Fast Food Family By Shelby Lee Walsh | Published 2010-10-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-mcwrap References: [adsoftheworld](http://adsoftheworld.com/media/print/mcdonalds_mcwrap_newcomer) & [mcdonalds](http://www.mcdonalds.ca/en/index.aspx) There is a newcomer in town and that newbie's name is the [McDonald's](https://www.trendhunter.com/trends/food-truck-billboard) [McWrap](https://www.trendhunter.com/trends/creamy-avocado-ranch-mcwrap). This clever series of print ads were thought up by the creative minds at [DDB](https://www.trendhunter.com/trends/cheeky-maccas) advertising agency in Budapest, Hungary alongside creative director Perter Tordai. Depicting jealous, envious and curious McChicken burgers and fries onlooking this new addition to the family, this McDonald's McWrap is seen basking in attention. **Implications** - The fast food industry is looking to supply more than just burgers and fries. Instead of being predictable, many of these chains are adding other types of food so that consumers have more options when they walk in to eat. Being open to change and taking risks on new ideas is beneficial to businesses looking to satisfy consumers with exciting new products. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 42% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Diversified Menu Options:** Fast food chains are expanding their menu offerings beyond burgers and fries, providing consumers with more choices. - **Creative Advertising Campaigns:** Innovative print ads, like the McDonald's McWrap campaign, are being used by fast food brands to generate attention and attract customers. - **Consumer Demand for Novelty:** Consumers are seeking exciting and unique food products, prompting fast food chains to introduce new items to satisfy their evolving preferences. ### Who This Affects Most - **Fast Food:** The fast food industry is embracing new food concepts and menu diversification to stay competitive and meet changing consumer demands. - **Advertising and Marketing:** The advertising industry has opportunities to create captivating campaigns for fast food brands, highlighting their innovative menu offerings. - **Food and Beverage:** The food and beverage industry can capitalize on the trend of novelty food items by introducing innovative products and flavors to capture consumer interest. ## Related on Trend Hunter - [Flavor-Enhanced QSR Wrap Menus](https://www.trendhunter.com/trends/mcdonalds-mcwrap-and-chicken-snack-wrap.md) - [Sensorial QSR Wraps](https://www.trendhunter.com/trends/spicy-tomato-chicken-mcwraps.md) - [Chicken Wing QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-australia-1.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md) - [Architecture-Inspired QSR Ads](https://www.trendhunter.com/trends/new-mcdonalds-campaign.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md) - [QSR Food-Inspired Door Designs](https://www.trendhunter.com/trends/mcdonalds-france-1.md)