# Sandwich-Sourcing Apps The 'McDonald's McRib Finder' Helps Consumers Locate the Sandwich By Laura McQuarrie | Published 2016-11-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-mcrib References: [brandeating](http://www.brandeating.com/2016/11/the-mcrib-is-back-at-select-mcdonalds-with-a-locator-app-2016.html) & [itunes.apple](https://itunes.apple.com/us/app/mcdonalds-mcrib-finder/id1171898534) This fall, the [McDonald's](https://www.trendhunter.com/trends/mcrib-1) McRib is making a return to select McDonald's locations and the fast food chain is making it easier than ever for people to get their hands on the cult favorite sandwich with the '[McDonald's McRib Finder](https://www.trendhunter.com/trends/dishfinder)' app. With the iOS app, consumers are able to save themselves time by instantly locating the nearest place to pick up the sandwich and share directions with friends via Messages. To add flavor to conversations, the app also offers a variety of stickers that can be used when chatting with fellow McDonald's McRib fans. Rather than making this a feature of its official app, this [standalone application](https://www.trendhunter.com/trends/sonnys-bbq) specifically appeals to diehard McRib lovers who will make full use of the sandwich-finding tool. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 8% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Mobile Fast Food Apps:** Expanding the use of mobile apps in the fast food industry to enhance customer experience and convenience. - **Location-based Food Finder:** Developing specialized apps that help consumers locate specific food items or menu items at various establishments. - **Branded Messaging Stickers:** Creating branded sticker collections that allow fans to express their loyalty and enhance conversations related to specific products. ### Who This Affects Most - **Fast Food:** Utilizing innovative mobile technology to enhance convenience and attract loyal customers. - **Food Delivery:** Integrating location-based features into food delivery apps to help users find specific dishes or menu items. - **Messaging Apps:** Partnering with popular brands to offer branded sticker collections that enhance messaging experiences. ## Related on Trend Hunter - [Limited QSR Pork Sandwiches](https://www.trendhunter.com/trends/mcrib-1.md) - [Half-Gallon QSR Sandwich Sauces](https://www.trendhunter.com/trends/a-whole-lotta-mcrib-sauce.md) - [Elevated QSR Rib Sandwiches](https://www.trendhunter.com/trends/mcrib-deluxe.md) - [Elevated QSR Chicken Sandwiches](https://www.trendhunter.com/trends/mcdonalds-mccrispy.md) - [Spicy-Sweet Chicken Sandwiches](https://www.trendhunter.com/trends/mccrispy-sandwich.md) - [QSR Burger Sauce Packets](https://www.trendhunter.com/trends/big-mac-sauce-1.md) - [App-Only QSR Meal Deals](https://www.trendhunter.com/trends/crispy-chicken-sandwich-meal.md) - [Hackable Fast Food Menus](https://www.trendhunter.com/trends/hacked-menu-items.md) - [Burger Restaurant Rewards Apps](https://www.trendhunter.com/trends/hat-creek.md)