# Meatless QSR Burger Launches The McDonald's McPlant is Launching in the UK By Michael Hemsworth | Published 2021-09-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-mcplant References: [foodbev](https://www.foodbev.com/news/mcdonalds-and-beyond-meat-launch-plant-based-burger-in-the-uk/) & [mcdonalds](https://www.mcdonalds.com) The [McDonald's McPlant](https://www.trendhunter.com/trends/mcdonalds-meatless-mckroket) is being launched in the UK thanks to a partnership with [Beyond Meat](https://www.trendhunter.com/trends/mcplant-nuggets) that will provide patrons with a meat-free way to enjoy the taste of a burger. The sandwich consists of the Beyond Meat meatless patty that is paired with a vegan cheese slice that has been formulated to taste just like the McDonald's original cheese slices found on its meat-based burgers. The burger is topped with an all-new vegan sauce to make the sandwich suited for vegan consumers. Chief Marketing Officer at [McDonald's UK](https://www.trendhunter.com/trends/two-new-burgers) and Ireland Michelle Graham-Clare boasted about the new McDonald's McPlant saying, "We’re so pleased to be finally launching McPlant in the UK and Ireland. As with every McDonald’s offering, we take our time to ensure it meets the highest standards and is something that all our customers will enjoy. We are always looking for different ways to innovate and meet our customers’ needs, and with McPlant we have a delicious plant-based burger that will appeal to everyone. Whether you’re vegan or just fancy a plant-based patty, we’re confident you will enjoy the McPlant." ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 28% | Activity: 64% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Fast Food:** The launch of McPlant in partnership with Beyond Meat presents an opportunity for other fast food chains to introduce plant-based meat alternatives to their menus. - **Vegan Sauces:** The introduction of a new vegan sauce in the McPlant burger could inspire other food companies to develop new vegan condiments catering to the growing number of vegan consumers. - **Meat-free Cheese Alternatives:** The vegan cheese in the McPlant burger could lead to the development of new plant-based cheese alternatives by other food companies, providing more options for vegans and those looking to reduce their dairy consumption. ### Industries Being Reshaped - **Fast Food:** Fast food chains could benefit from introducing plant-based meat alternatives to their menus to cater to the rising number of consumers looking for meatless options. - **Vegan Food:** The demand for vegan options is increasing, creating opportunities for companies that specialize in plant-based foods. - **Dairy Alternatives:** With the rise of veganism and lactose intolerance, the demand for dairy alternatives is expanding, driving innovation in plant-based milk, cheese, and other dairy products. ## Related on Trend Hunter - [Meatless QSR Menu Promotions](https://www.trendhunter.com/trends/meatfree-menu.md) - [Savory QSR Jackfruit Burgers](https://www.trendhunter.com/trends/mcdonalds-meatless-mckroket.md) - [Collaborative Plant-Based Nuggets](https://www.trendhunter.com/trends/mcplant-nuggets.md) - [Delicious QSR Veggie Burgers](https://www.trendhunter.com/trends/mcveggie.md) - [Meat-Free Heat-and-Eat Burgers](https://www.trendhunter.com/trends/rustlers-meatless-maverick.md) - [Sweet Potato-Based Burgers](https://www.trendhunter.com/trends/mcyam.md) - [Vegan-Certified QSR Frozen Desserts](https://www.trendhunter.com/trends/mcdonalds-vegan-scoop.md) - [Plant-Based Beef Patties](https://www.trendhunter.com/trends/this.md) - [House-Made QSR Veggie Burgers](https://www.trendhunter.com/trends/aw-plantbased-burger.md)