# Mistake-Encouraging Fast Food Jobs McDonald's McMistakes Encourages Young People to Apply By Ell Smith | Published 2018-10-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-mcmistakes References: [adsoftheworld](https://www.adsoftheworld.com/media/outdoor/mcdonalds_mcmistakes_3_0) & [tbwagroup.be](https://www.tbwagroup.be/) When it comes to its recruiting process, [McDonald's](https://www.trendhunter.com/trends/mcdonalds-campaign-1) motto is “Hire on attitude, train on skills," and this becomes apparent in its latest [print campaign](https://www.trendhunter.com/trends/mcdonalds-night-posters) titled 'McMistakes.' The simple ads appear similar to typical product images, however each one features a big mistake. Upon closer inspection, the viewer will note that there's fries inside of a McFlurry cup, ice cream inside of a Big Mac container and a burger inside of a fries container. The bottom of the advertisement reads "[Students Wanted. No Experience Needed.](https://www.trendhunter.com/trends/mcdonalds-arches-ambition)" This simple but effective ad campaign encourages young people to apply for roles within the fast food establishment, and reinforces the idea that experience isn't required to become a great employee. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 74% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Mistake-driven Recruitment:** Exploring the use of deliberate mistakes in recruitment campaigns to attract young talent and emphasize the importance of attitude over experience. - **Emphasizing Attitude Over Skills:** Promoting the idea of hiring based on attitude and potential rather than traditional skill requirements. - **Innovative Print Advertising:** Utilizing clever and attention-grabbing print advertisements to engage target audiences and generate interest in job opportunities. ### Who This Affects Most - **Fast Food:** Discovering disruptive innovation opportunities within the fast food industry by reimagining recruitment strategies to attract and retain young talent. - **Advertising:** Exploring disruptive innovations in the advertising industry through the use of unconventional and creative approaches to attract and engage audiences. - **Human Resources:** Identifying disruptive innovation opportunities within human resources by rethinking traditional hiring practices and focusing on attitude and potential over experience. ## Related on Trend Hunter - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Gamified Fast Food Challenges](https://www.trendhunter.com/trends/mcdonalds-side-missions.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md) - [Architecture-Inspired QSR Ads](https://www.trendhunter.com/trends/new-mcdonalds-campaign.md) - [Nostalgic Fast Food Campaigns](https://www.trendhunter.com/trends/cheeky-maccas.md) - [Employee-Curated Fast Food Meals](https://www.trendhunter.com/trends/anti-celebrity-meals.md) - [QSR Food-Inspired Door Designs](https://www.trendhunter.com/trends/mcdonalds-france-1.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md)