# Caffeinated Freevertising McDonald's McCafe 'Mocha Mondays' Lets You Get Your Java Kick, Gratis By Marissa Brassfield | Published 2009-07-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-mccafe-mocha-mondays References: [springwise](http://springwise.com/food_beverage/mochamondays/) & [www2.mcdonalds](http://www2.mcdonalds.com/mccafe/) Freevertising is the new guerrilla publicity stunt, and we've fallen for [McDonald's](https://www.trendhunter.com/trends/mcdonalds-free-fries-friday) McCafé 'Mocha Mondays' hook, line and sinker. From now until August 3, anyone can walk into a participating McDonald's between 7 AM and 7 PM and receive a complimentary 7 oz iced McCafé mocha or 8 oz hot McCafé mocha. Check out some other [free promotional giveaways](https://www.trendhunter.com/trends/sonic-live-free-fridays) below. **Implications** - Budget-conscious consumers always love a good bargain, and there is no better bargain than "au gratis." Brands that can offer free goods stand to solidify consumer loyalty and ensure top-of-mind awareness as consumers, hoping to tighten their purse-strings, flock to the cheapest options available. If a brand can offer a free good that is also a functional good, they are well on their way to capturing a sizable market. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 9% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Freevertising:** Brands that offer free goods can solidify consumer loyalty and capture a sizable market. - **Guerrilla Publicity:** Using unconventional tactics like free giveaways can generate buzz and attract attention to a brand. - **Budget-conscious Consumption:** Consumers seeking bargains will flock to brands that offer free goods as a way to save money. ### Sectors Adopting This - **Fast Food:** Fast food chains can use free giveaways to attract customers and strengthen their brand presence. - **Beverage:** Beverage companies can offer complimentary samples to increase brand awareness and drive product sales. - **Marketing and Advertising:** Marketing agencies can create guerilla publicity campaigns centered around free giveaways to generate attention for their clients. ## Related on Trend Hunter - [Free Frozen Coffee Campaigns](https://www.trendhunter.com/trends/caf-tango-tuesday.md) - [Seasonal Coffee Promotions](https://www.trendhunter.com/trends/october-coffee-mondays.md) - [Free QSR Coffee Discounts](https://www.trendhunter.com/trends/starbucks-monday.md) - [Complimentary QSR Fries Promotions](https://www.trendhunter.com/trends/mcdonalds-free-fries-friday.md) - [Celebratory Free Coffee Campaigns](https://www.trendhunter.com/trends/free-coffee-campaign.md) - [Complimentary Plant Milk Coffees](https://www.trendhunter.com/trends/free-oat-milk-coffees.md) - [Complimentary QSR Fries Promotions](https://www.trendhunter.com/trends/free-fries-friday.md) - [Free Peppermint Beverages](https://www.trendhunter.com/trends/free-peppermint-frosty.md) - [Summer Drink Promotions](https://www.trendhunter.com/trends/free-mcdonalds-sprite.md)