# Restructured Bakery Brands McDonald's Announed that it is Discontinuing the 'McCafe Bakery' Brand By Colin Smith | Published 2023-07-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-mccafe-2 References: [nrn](https://www.nrn.com/first-bite/mcdonalds-making-big-changes-its-mccaf-line) & [mcdonalds](http://www.mcdonalds.com)  McDonald's recently announced that it would be dissolving the McCafe Bakery brand and retiring several items currently offered under this branding. While the McCafe Bakery is the branding on top of any pastry snack served at McDonald's, the brand confirmed it will only be retiring three key items at this time. The three items are the apple fritter, cinnamon roll, and blueberry muffin. However, the company will soon replace these items with new offerings under the unified McDonald's brand. The McDonald's account has already suggested the addition of a new cookies and cream pie, as well as new currently-unrevealed menu items, meaning that McDonald's is in no way downscaling its brand or downsizing its menu, it is merely restructuring to better meet consumer demands across its many regional markets. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 63% | Activity: 72% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Restructuring of Bakery Brands:** Opportunity for bakery brands to evaluate and restructure their product offerings to better meet consumer demands. - **Menu Diversification:** Opportunity for restaurants to introduce new and innovative menu items to attract customers and stay competitive. - **Unified Branding:** Opportunity for companies to streamline branding efforts and create a consistent image across different product lines. ### Sectors Adopting This - **Fast Food:** Fast food chains can explore new bakery offerings to enhance their menus and cater to changing consumer preferences. - **Bakery:** Bakeries can adapt their product offerings to align with consumer demands and take advantage of the restructuring in the industry. - **Food Service:** Food service providers can capitalize on the trend by offering a wider variety of bakery products to their customers. ## Related on Trend Hunter - [Seasonal Berry QSR Pies](https://www.trendhunter.com/trends/blueberry-crme-pie.md) - [Sweet Cheese QSR Pastries](https://www.trendhunter.com/trends/mcdonalds-cheese-danish.md) - [Cookie Crumb Hand Pies](https://www.trendhunter.com/trends/mcdonalds-cookies-crme-pie.md) - [Fruit-Forward Artisan-Style Pastries](https://www.trendhunter.com/trends/panera-bakery-items.md) - [Celebratory QSR Dessert Offerings](https://www.trendhunter.com/trends/three-dessert-items.md) - [Autumnal Apple Cinnamon Muffins](https://www.trendhunter.com/trends/apple-cinnamon-muffin.md) - [Sweet Autumnal QSR Muffins](https://www.trendhunter.com/trends/maple-brown-sugar-muffin.md) - [Nostalgic QSR Cafe Menus](https://www.trendhunter.com/trends/mcdonalds-japan-kissa-mac.md) - [Banana Purée Hand Pies](https://www.trendhunter.com/trends/asian-sweets.md)