# Saddened Inanimate Object Ads The McDonalds Loose Change Menu Campaign Shows What's Missing Out By Meghan Young | Published 2013-05-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-loose-change-menu References: [whitezine](http://www.whitezine.com/en/photography/mcdonalds-loose-change-menu.html) & [ddb](http://www.ddb.com) Fast food restaurants might already be extremely affordable to the average person, but the [McDonalds](https://www.trendhunter.com/trends/mcnuggets-land) Loose Change Menu takes it to the next level. In addition to their [value menu](https://www.trendhunter.com/trends/mcdonalds-mcvalue), McDonalds is introducing food and drink items that could easily be purchased with the loose change found in pockets, hence its name. In a way, it is a charitable undertaking for those who are in a bind financially. Nevertheless, the McDonalds Loose Change Menu ad campaign shows that some things will be missing out because of this new implementation. It focuses on neglected objects that thrive off of loose change such as arcade games and tower viewers. Conceived and executed by the [DDB](https://www.trendhunter.com/trends/cheeky-maccas) ad agency branch based in Sydney, Australia, the campaign will strike a cord in people's hearts. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 35% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Affordable Fast Food:** Opportunity to create new value menus or promotions that appeal to budget-conscious consumers. - **Charitable Undertakings:** Opportunity to engage in philanthropic campaigns or initiatives that help individuals in need. - **Neglected Objects:** Opportunity to repurpose or revitalize abandoned or underutilized items to create new experiences or value. ### Where This Applies - **Fast Food Restaurants:** Fast food chains can create innovative menus or promotions to appeal to cost-sensitive consumers. - **Advertising Agencies:** Ad agencies can develop creative campaigns that address overlooked or forgotten aspects of daily life. - **Arcades and Entertainment Centers:** Arcades and entertainment centers can find new ways to attract customers or repurpose their attractions to drive revenue. ## Related on Trend Hunter - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md) - [Architecture-Inspired QSR Ads](https://www.trendhunter.com/trends/new-mcdonalds-campaign.md) - [Nostalgic Fast Food Campaigns](https://www.trendhunter.com/trends/cheeky-maccas.md) - [Gamified Fast Food Challenges](https://www.trendhunter.com/trends/mcdonalds-side-missions.md) - [Pristine Fast Food Campaigns](https://www.trendhunter.com/trends/all-flavour-no-mess.md) - [QSR Food-Inspired Door Designs](https://www.trendhunter.com/trends/mcdonalds-france-1.md) - [Nostalgic QSR Miniature Experiences](https://www.trendhunter.com/trends/happy-meal-collectibles.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md)