# McHealthy McDonalds Launches Healthy "Happy Meal" By Lauren G | Published 2007-02-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-launches-healthy-happy-meal References: [mcdonalds.au](http://www.mcdonalds.com.au/HTML/whatsNew/default.asp) In a continuing bid to attract healthy eating Australians, [McDonalds](https://www.trendhunter.com/trends/mcdonalds-japan-frappe) has launched a new type of Happy Meal named "Pasta Zoo". It contains 10 pieces of animal shaped Pasta, 'Zoo Goo' sauce, a low-fat milk drink with a milk Sipaah straw, ripper grippers and a toy all piled into an [animal shaped box](https://www.trendhunter.com/trends/blank-happy-meal). McDonalds reps note that the meal is high in carbohydrates, protein and calcium, has no artificial colours or flavours, contains less than 10 grams of fat and is a source of iron. However, it seems that healthy options come at a premium for McDonalds, because at $5.95 it's way steeper in price than a regular Happy Meal. At least there's some brand consistency though with the little animals looking just as plastic as a Cheeseburger.... ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 47% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Healthy Fast Food:** Disruptive innovation opportunity: Develop a line of affordable, healthy fast food options to cater to health-conscious consumers. - **Premium Healthy Meals:** Disruptive innovation opportunity: Create premium healthy meal offerings that provide value for consumers willing to pay a higher price for nutritious options. - **Convenient Healthy Kids Meals:** Disruptive innovation opportunity: Design convenient and nutritious kids' meal options that appeal to both children and parents seeking healthier food choices. ### Sectors Adopting This - **Fast Food:** Disruptive innovation opportunity: Transform the fast food industry by offering healthier menu options without compromising taste and convenience. - **Food and Beverage:** Disruptive innovation opportunity: Rethink traditional food and beverage offerings to incorporate healthier ingredients and meet the growing demand for nutritious options. - **Children's Products:** Disruptive innovation opportunity: Develop innovative and appealing children's food products that prioritize nutrition and promote healthy eating habits. ## Related on Trend Hunter - [Sustainable Forest-Themed Kids Meals](https://www.trendhunter.com/trends/mcdonalds-happy-meals.md) - [Playful Adult-Oriented QSR Meals](https://www.trendhunter.com/trends/adult-happy-meals.md) - [Health-Conscious Kidult Meals](https://www.trendhunter.com/trends/happy-healthy-meal.md) - [Health-Minded Fast Food Meals](https://www.trendhunter.com/trends/olivers-real-foods.md) - [Nostalgic Kidult Meals](https://www.trendhunter.com/trends/happy-meals-for-adults.md) - [Mental-Health Awareness QSR Packaging](https://www.trendhunter.com/trends/happy-meal-box.md) - [Creature-Collecting Kids Meals](https://www.trendhunter.com/trends/pokemon-happy-meal.md) - [Nostalgic QSR Miniature Experiences](https://www.trendhunter.com/trends/happy-meal-collectibles.md) - [Expansive QSR Toy Ranges](https://www.trendhunter.com/trends/hello-kitty-happy-meals.md)