# Geriatric Fast Food Campaigns The McDonald's 'Joe and Frank' Commercial is Old-Age Friendly By Allison Love | Published 2010-05-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-joe-and-frank References: [coloribus](http://www.coloribus.com/adsarchive/tv-commercials/mcdonalds-joe-and-frank-649143/) & [mcdonalds](http://www.mcdonalds.ca/en/index.aspx) The newest [McDonald's](https://www.trendhunter.com/trends/grandma-mcflurry) 'Joe and Frank' commercial aims at putting a romantic yet funny spin on the classic fast food chain. The commercial features Joe and Frank, two McDonald's regulars who find a new woman to look at while they drink their [morning coffee](https://www.trendhunter.com/trends/meg-ryan-and-billy-crystal). The men begin to dress sharper in hopes of catching the woman's attention. Of course, another man swoops in and steals the girl with his beard and suave moves as Joe and Frank sit at their regular table arguing over what makes the other man better then them. The McDonald's 'Joe and Frank' commercial is comically cute for all generations. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 57% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Geriatric Advertising:** Opportunity to create advertising campaigns that cater specifically to the older generation. - **Romantic Fast Food:** Disruptive innovation opportunity to market fast food as a romantic dining option. - **Humor in Marketing:** Utilize humor in advertising to connect with consumers and create memorable brand experiences. ### Industries Being Reshaped - **Fast Food:** Fast food chains can create targeted campaigns for older demographics to increase customer base. - **Advertising:** Opportunity for advertising agencies to develop creative and engaging campaigns for fast food brands. - **Entertainment:** Entertainment industry can explore collaborations with fast food brands to produce humorous and engaging commercials. ## Related on Trend Hunter - [AI-Fuelled QSR Animated Commercials](https://www.trendhunter.com/trends/mcdonalds-japan-1.md) - [Senior-Inspired QSR Treats](https://www.trendhunter.com/trends/grandma-mcflurry.md) - [Retro QSR Meal Revivals](https://www.trendhunter.com/trends/mcdonaldland.md) - [Playful Adult-Oriented QSR Meals](https://www.trendhunter.com/trends/adult-happy-meals.md) - [Nostalgic Adult QSR Meals](https://www.trendhunter.com/trends/mcdonaldland-meal.md) - [Nostalgic Kidult Meals](https://www.trendhunter.com/trends/happy-meals-for-adults.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Reimagined Fast Food Mascots](https://www.trendhunter.com/trends/hello-kitty-and-mcdonalds.md)