# Shrimp-Packed QSR Nuggets McDonald's Japan Puripuri Ebi Purio Come in Orders of Five By Michael Hemsworth | Published 2023-09-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-japan-puripuri-ebi-purio References: [soranews24](https://soranews24.com/2023/09/14/mcdonalds-japan-goes-beyond-chicken-by-adding-shrimp-nuggets-to-menu/) & [mcdonalds.co.jp](https://www.mcdonalds.co.jp/campaign/ebi-purio/)  The [McDonald's](https://www.trendhunter.com/trends/shrimp-rice-burgers) Japan Puripuri Ebi Purio are an upcoming menu item for patrons to try out as an alternative to the brand's [signature McNuggets](https://www.trendhunter.com/trends/mcplant-nuggets). The menu item features breaded, bite-sized nuggets that are packed with shrimp to give them a delicious and satisfying profile for seafood fans alike to appreciate. The shrimp nuggets are being promoted with a commercial featuring actress Sairi Ito alongside a mummy, werewolf and Frankenstein's monster to coincide with their release during the autumn season. The McDonald's Japan Puripuri Ebi Purio come in five-piece orders and will make their formal debut starting September 20, 2023 but will only be around for a short time. The nuggets are priced at 260 yen and are expected to be right at home within the brand's existing menu items like the [signature Filet-O-Fish](https://www.trendhunter.com/trends/get-hooked-menu). Image Credit: [McDonald’s Japan](https://www.mcdonalds.co.jp/campaign/ebi-purio/) ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 84% | Activity: 92% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Shrimp-packed Nuggets:** The McDonald's Japan Puripuri Ebi Purio introduce shrimp-packed nuggets as an alternative to McNuggets, offering a delicious and satisfying profile for seafood fans. - **Limited-time Menu Item:** The McDonald's Japan Puripuri Ebi Purio make a short-term debut, creating excitement and urgency among customers to try the shrimp nuggets before they're gone. - **Seasonal Promotion:** The McDonald's Japan Puripuri Ebi Purio are released during the autumn season, leveraging the seasonal theme to attract attention and align with customer preferences. ### Sectors Adopting This - **Fast Food:** The McDonald's Japan Puripuri Ebi Purio add a unique twist to the fast food industry by offering shrimp-packed nuggets, catering to seafood enthusiasts. - **QSR (quick Service Restaurants):** The McDonald's Japan Puripuri Ebi Purio represent an innovative addition to the QSR industry, introducing limited-time, seasonal menu items to create buzz and drive customer engagement. - **Food and Beverage:** The McDonald's Japan Puripuri Ebi Purio tap into the food and beverage industry by capitalizing on the popularity of shrimp and seafood as a flavorful option for consumers. ## Related on Trend Hunter - [Spiced Garlicky Chicken Nuggets](https://www.trendhunter.com/trends/chicken-mcnuggets.md) - [NYC-Inspired Burger Menus](https://www.trendhunter.com/trends/come-on-baby-ny-burgers.md) - [Autumnal Japanese QSR Menus](https://www.trendhunter.com/trends/mcdonalds-japan-tsukimi.md) - [Flavorful European Burger Lineups](https://www.trendhunter.com/trends/european-burgers.md) - [Hawaiian-Inspired QSR Menus](https://www.trendhunter.com/trends/hawaiian-burgers.md) - [Fried Seafood Sandwiches](https://www.trendhunter.com/trends/fried-seafood-sandwiches.md) - [Anime-Collaborative QSR Menus](https://www.trendhunter.com/trends/kikis-delivery-service.md) - [Moon Viewing QSR Menus](https://www.trendhunter.com/trends/mcdonalds-tsukimi-family.md) - [Fast-Food Croquette Burgers](https://www.trendhunter.com/trends/croquette-burgers.md)