# Minimalist QSR Packaging Designs This Updated McDonald’s Japan Packaging Includes 70 Updates By Michael Hemsworth | Published 2023-10-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-japan-packaging References: [soranews24](https://soranews24.com/2023/10/13/mcdonalds-changes-its-packaging-in-japan-for-the-first-time-in-six-years/) & [mcdonalds.co.jp](https://www.mcdonalds.co.jp/en)  This updated [McDonald’s Japan](https://www.trendhunter.com/trends/pikachu-promo-cards) packaging has been shown off by the [QSR](https://www.trendhunter.com/trends/sankaku-choco-pie-range) brand as a refresh of its branding aesthetic that will help to brighten up its appearance for patrons to appreciate. The packaging updates will span 70 varieties of products from the brand and put bright pops of color in the spotlight, which are often used for food visuals. These changes were reportedly chosen to create a sense of excitement about the foods. The updated McDonald’s Japan packaging prioritizes a minimalist aesthetic that's sure to surprise and delight diners, and is slated to arrive this month as part of a gradual restock. This will see the brand using its current stock of packaging before receiving the updated designs in the following shipment. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 92% | Activity: 77% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Packaging Designs:** The updated McDonald’s Japan packaging prioritizes a minimalist aesthetic that's sure to surprise and delight diners. - **Bright Color Accents:** The packaging updates put bright pops of color in the spotlight, which are often used for food visuals. - **Excitement-inducing Branding:** These changes were chosen to create a sense of excitement about the foods. ### Sectors Adopting This - **Quick Service Restaurants:** The updated McDonald’s Japan packaging introduces minimalist designs that can revolutionize packaging in the quick service restaurant industry. - **Food and Beverage:** The use of bright color accents in packaging designs can inspire creativity and innovation in the food and beverage industry. - **Marketing and Advertising:** The excitement-inducing branding approach of the updated McDonald’s Japan packaging offers opportunities for marketing and advertising professionals to engage customers in a new way. ## Related on Trend Hunter - [Sustainable QSR Dessert Packaging](https://www.trendhunter.com/trends/mcflurry-packaging.md) - [Canine-Inspired QSR Packaging](https://www.trendhunter.com/trends/sankaku-choco-pie-range.md) - [Designer QSR Toy Collections](https://www.trendhunter.com/trends/mcdonalds-japan-x-beams-design.md) - [Minimalist Pizza Chain Rebrandings](https://www.trendhunter.com/trends/dominos-brand-refresh.md) - [Sustainable Frozen Desserts](https://www.trendhunter.com/trends/mini-mcflurry-1.md) - [Sustainable Forest-Themed Kids Meals](https://www.trendhunter.com/trends/mcdonalds-happy-meals.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Mental-Health Awareness QSR Packaging](https://www.trendhunter.com/trends/happy-meal-box.md) - [Hawaiian-Inspired QSR Menus](https://www.trendhunter.com/trends/hawaiian-burgers.md)