# Nostalgic QSR Cafe Menus The McDonald's Japan Kissa Mac Range Includes Three Items By Michael Hemsworth | Published 2023-04-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-japan-kissa-mac References: [soranews24](https://soranews24.com/2023/04/19/mcdonalds-japan-goes-old-school-with-new-showa-era-kissa-mac-sweets-lineup) & [mcdonalds.co.jp](https://www.mcdonalds.co.jp/campaign/kissamac/)  The McDonald's Japan Kissa Mac menu is being launched by the QSR brand as a series of satisfying treats that call to mind the offerings found at kissaten; Japanese-style coffee shops. The menu includes two edible desserts alongside a drinkable option, which are all inspiredby what one might find in the Japanese dessert scene. This includes the Kissaten Purin Pie, the Kissaten Coffee Jelly Parfait and the Kissaten Cream Soda, which are each being launched at participating locations across Japan. The McDonald's Japan Kissa Mac menu pays homage to the Showa era and will be formally launched starting April 26, 2023 but will only be available for a short while. The nostalgic menu items are expected to be a hit amongst kissaten fans alike. Image Credit: [McDonald’s Japan](https://www.mcdonalds.co.jp/campaign/kissamac/) ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 80% | Activity: 70% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgic QSR Menus:** Opportunity to create menus based on popular historical eras, optimizing customers' emotional connections through food. - **Japanese Dessert Scene-inspired Treats:** Creating unique confectionery delicacies, combining traditional flavors with modern ingredients to cater to food enthusiasts. - **Limited-time Offers:** Encourage impulse purchases and create buzz around brands by launching products that have a short-term availability. ### Sectors Adopting This - **Fast Food:** Fast food brands can tap into nostalgic cuisines of different regions to create menus that resonate with local customers. - **Snacks:** Confectionery brands can explore the unique flavor profiles of other cultures to create a new range of snacks and desserts. - **Beverages:** Beverage industry can craft their offerings by experimenting with different ingredients and adding innovative twists based on the cultural preferences of customers. ## Related on Trend Hunter - [Regional Asian Dessert Ranges](https://www.trendhunter.com/trends/asian-sweets-desserts.md) - [Fruit-Forward Creamy QSR Drinks](https://www.trendhunter.com/trends/mcdonalds-japan-mccafe.md) - [Macaron-Topped Blended Beverages](https://www.trendhunter.com/trends/mcdonalds-japan-frappe.md) - [Autumnal Japanese QSR Menus](https://www.trendhunter.com/trends/mcdonalds-japan-tsukimi.md) - [Comforting QSR Dessert Pies](https://www.trendhunter.com/trends/butterscotch-pie.md) - [Moon Viewing QSR Menus](https://www.trendhunter.com/trends/mcdonalds-tsukimi-family.md) - [Hawaiian-Inspired QSR Menus](https://www.trendhunter.com/trends/hawaiian-burgers.md) - [Springtime QSR Matcha Pies](https://www.trendhunter.com/trends/matcha-kuromitsu-warabi-mochi-pie.md) - [Regional Ice Cream Desserts](https://www.trendhunter.com/trends/mcdonalds-japan-mcflurry.md)