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# Tourism Board-Approved Burgers
The McDonald's Japan Hawaiian Menu Includes Regional Recipes

By Michael Hemsworth | Published 2020-08-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-japan-hawaiian-menu
References: [brandeating](https://www.brandeating.com/2020/08/mcdonalds-limited-time-hawaiian-menu-in-japan-include-loco-moco-burger-and-mcgriddles-topped-with-caramel-and-macadamia-nuts.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+BrandEatingFoodReviewsFoodNewsAndFoodRecipes) & [mcdonalds.co.jp](https://www.mcdonalds.co.jp)

The [McDonald's Japan Hawaiian Menu](https://www.trendhunter.com/trends/new-york-burgers) is one of the latest offerings from the [QSR](https://www.trendhunter.com/trends/asian-sweets-desserts) brand that will offer patrons with a way to travel with their tastebuds and enjoy a number of authentic regional flavors. The menu has been approved by the [Hawaiian Tourism Board](https://www.trendhunter.com/trends/seasonal-dining-selections) and includes a number of new offerings as well as a returning sandwich for customers to try out for a limited time only.

The menu includes the returning Cheese Loco Moco as well as the all-new Garlic Shrimp sandwich, Hawaiian Spicy BBQ burger, Hawaiian Pancake Caramel & Macadamia Nuts and the Blue Hawaiian and Lemonade McFizz's and McFloats. The McDonald's Japan Hawaiian Menu includes a number of traditional ingredients that contribute towards a truly authentic flavor experience.

Image Credit: McDonald's Japan

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 7% | Activity: 14% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Regional-themed Menus:** Opportunity to create menus featuring authentic regional flavors that cater to customers' desire for unique and immersive dining experiences.
- **Partnerships with Tourism Boards:** Opportunity for brands to collaborate with tourism boards to create menu items or promotions that showcase local cuisine and attract tourists.
- **Limited-time Offerings:** Opportunity to generate excitement and drive sales by introducing limited-time menu items that create a sense of urgency and exclusivity.

### Who This Affects Most

- **Fast Food:** Fast food chains can leverage regional-themed menus and partnerships with tourism boards to offer customers new and exciting dining experiences.
- **Tourism and Hospitality:** Tourism and hospitality businesses can collaborate with fast food chains to promote local cuisine and attract tourists through menu items or promotions.
- **Food and Beverage:** Food and beverage companies can capitalize on the trend of limited-time offerings to drive sales and create buzz around their products.

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