# Deceptively Sweet QSR Desserts The McDonald's Italy Chocolate Salami Doesn't Contain Any Meat By Michael Hemsworth | Published 2021-01-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-italy-chocolate-salami References: [brandeating](https://www.brandeating.com/2021/01/mcdonalds-offers-chocolate-salami-in-italy.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BrandEatingFoodReviewsFoodNewsAndFoodRecipes+%28Brand+Eating%29) The [McDonald's Italy](https://www.trendhunter.com/trends/chocolatey-pretzel-mcflurry) Chocolate Salami is a new offering from the brand's [McCafe](https://www.trendhunter.com/trends/mcdonalds-cheese-danish) branch that will offer consumers with a deceptive dessert that doesn't skimp on sweet flavor. The dessert contains salami in the name, but is free from meat and is instead crafted with a blend of chocolate and cookie pieces that have been rolled into a cured meat-shaped product. This is then sliced into servings for consumers to pick up, which will make it a welcome addition to the menu for consumers who are looking for a way to enjoy the [traditional Italian and Portuguese dessert](https://www.trendhunter.com/trends/krispy-kreme-passport-to-italy-collection). The McDonald's Italy Chocolate Salami is perfect as a sweet treat after a meal or as a pairing with a coffee. Image Credit: McDonald's Italy ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 13% | Activity: 42% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Deceptive Desserts:** Creating desserts that are unconventional in shape and naming but retain their sweet flavors will attract more customers who are adventurous and looking for novel experiences. - **Savory Flavors in Sweet Treats:** Incorporating an unexpected savory ingredient into a traditionally sweet dessert could create a new culinary trend that appeals to customers who are looking for unique flavor combinations. - **Non-traditional Packaging:** Packaging desserts in an unconventional form to play with the customer's expectations and surprise them with a dessert that's presented in a fun and exciting way can increase customer engagement and social media shares. ### Industries Being Reshaped - **Fast Food Restaurants:** Fast food companies can innovate their menus with unconventional desserts that are unique and can be a potential source of customer retention. - **Qsrs with Dessert Menus:** Quick-service restaurants with dessert menus can explore ingredients and forms that stand out and can set them apart from their competitors. - **Cafes and Specialty Dessert Shops:** Cafes and specialty dessert shops have the opportunity to cater to customers who are foodies and are constantly on the lookout for the latest and greatest in innovative desserts. ## Related on Trend Hunter - [Pretzel-Packed Frozen QSR Treats](https://www.trendhunter.com/trends/chocolatey-pretzel-mcflurry.md) - [Regional Asian Dessert Ranges](https://www.trendhunter.com/trends/asian-sweets-desserts.md) - [Creamy QSR Dessert Offerings](https://www.trendhunter.com/trends/yubari-melon.md) - [Truffle-Infused Frozen Desserts](https://www.trendhunter.com/trends/kopenhagen-cats-tongue-duo-mcflurry.md) - [Celebratory QSR Dessert Offerings](https://www.trendhunter.com/trends/three-dessert-items.md) - [Extra-Chocolaty QSR Donuts](https://www.trendhunter.com/trends/triple-chocolate-lil-donut.md) - [QSR Chocolate Ice Creams](https://www.trendhunter.com/trends/kitkat-banana-split-mcflurry.md) - [Frozen Campfire Confection Treats](https://www.trendhunter.com/trends/hersheys-smores-mcflurry.md) - [Seasonal QSR Blended Desserts](https://www.trendhunter.com/trends/candy-cane-fudge-mcflurry.md)