# Restaurant Food Resumes The McDonald's Ingredient CV Ads Get the Job Done By Amelia Roblin | Published 2010-10-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-ingredient-cv-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/mcdonalds_beef_cv) & [mcdonalds](http://www.mcdonalds.ca/en/food/index.aspx) Recognized internationally for its cheap and cheerful meals, the popular [fast food restaurant](https://www.trendhunter.com/trends/believe-campaign) has launched these [McDonald's](https://www.trendhunter.com/trends/all-flavour-no-mess) Ingredient CV ads to increase customer confidence in quality cuisine. These clever prints suggest that the fast food joint adheres to strict standards when it comes to choosing its produce and meat products for Big Macs and McSalads. Suggesting a thorough application and interview process for [personified tomatoes, lettuce and beef](https://www.trendhunter.com/trends/spicy-tomato-chicken-mcwraps), these McDonald's Ingredient CV ads are an appetizing form of advertising. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 19% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Food Transparency:** Restaurants can adopt the use of ingredient resumes or CVs to increase customer confidence in the quality of their cuisine. - **Personified Advertising:** The use of clever and creative personified advertising can attract customer attention and drive sales growth. - **Marketing with Humor:** Using humorous and lighthearted marketing tactics can boost brand engagement and appeal to younger demographics. ### Industries Being Reshaped - **Food & Beverage:** The food and beverage industry can adopt the use of ingredient resumes or CVs to provide more transparency and build trust with customers. - **Advertising & Marketing:** The advertising and marketing industry can embrace creative and humorous advertising tactics to help brands stand out and connect with customers. - **Hospitality:** The hospitality industry can use playful advertising campaigns to attract and retain younger consumers who are looking for a fun and memorable experience. ## Related on Trend Hunter - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md) - [Pristine Fast Food Campaigns](https://www.trendhunter.com/trends/all-flavour-no-mess.md) - [Employee-Curated Fast Food Meals](https://www.trendhunter.com/trends/anti-celebrity-meals.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [QSR Food-Inspired Door Designs](https://www.trendhunter.com/trends/mcdonalds-france-1.md) - [Architecture-Inspired QSR Ads](https://www.trendhunter.com/trends/new-mcdonalds-campaign.md) - [Pizza Box Resumes](https://www.trendhunter.com/trends/reszames.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md)