# Billboard-Adorned Restaurants The McDonald's in Times Square is Designed by Landini Associates By Kalin Ned | Published 2019-06-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-in-times-square References: [dezeen](https://www.dezeen.com/2019/06/10/mcdonalds-times-square-landini-associates/) & [landiniassociates](https://www.landiniassociates.com/) The newly opened [McDonald's](https://www.trendhunter.com/trends/mcdonalds-in-forth-worth) in Times Square is the brainchild of design firm Landini Associates and Progressive AE. Located on 45th and Broadway, the fast food establishment enjoys a busy intersection. Its aesthetic and layout arrangement reflect that. Landini Associates and Progressive AE erect the structure to be three-stories tall, in anticipation of the many people who will visit the establishment on a daily basis. The facade of the building is made predominantly out of glass, allowing for a more freeing and airy quality. The interior embraces the "[pared-back Ray Concept](https://www.trendhunter.com/trends/omg-burger-i), [which] was developed by Landini Associates" in a bid to update the image of the business. Perhaps the most noticeable feature of the McDonald's in Times Square is the [massive billboard](https://www.trendhunter.com/trends/tates-bake-shops) that is placed atop the establishment. This ties well with the aesthetic of the entire urban region. Photo Credits: Andrew Meredith ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 83% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Billboard-adorned Restaurants:** The use of billboards on the exterior of restaurants for advertising purposes. - **Three-story Fast Food Establishments:** The construction of multi-level fast food establishments to accommodate high volumes of customers. - **Updated Restaurant Aesthetics:** A move toward modern and minimalist designs in restaurant interiors and exteriors. ### Who This Affects Most - **Fast Food:** The fast food industry can benefit from updated and innovative designs that attract customers. - **Outdoor Advertising:** The use of billboards on the exterior of buildings, including restaurants, as an effective advertising medium. - **Architecture and Design:** Innovative and modern designs for restaurant interiors and exteriors can be a profitable business for design firms. ## Related on Trend Hunter - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [Digital-Only Drive-Through Lanes](https://www.trendhunter.com/trends/mcdonalds-in-forth-worth.md) - [Scented Fast Food Billboards](https://www.trendhunter.com/trends/scented-billboard.md) - [Architecture-Inspired QSR Ads](https://www.trendhunter.com/trends/new-mcdonalds-campaign.md) - [New York Diner Redesigns](https://www.trendhunter.com/trends/capital-city-diner.md) - [Green Terracotta-Donned Buildings](https://www.trendhunter.com/trends/robert-a-iger-building.md) - [QSR Food-Inspired Door Designs](https://www.trendhunter.com/trends/mcdonalds-france-1.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Youthful Restaurant Interiors](https://www.trendhunter.com/trends/design-next-agency.md)